Sun Microsystems Strategic Positioning

SUN MICROSYSTEMS: STRATEGIC POSITIONING Susan L. Elvins National American University History, Strategy, International Abstract This thesis will discuss the corporate strategy of Sun Microsystems and the multiple issues they have faced both domestic and internationally. Sun Microsystems provides open source software applications and different types of hardware for business consumers. A benefit Sun Microsystems provides with new technology to customers is offering them the ability to trade computer parts when upgrading. ii CONTENTS Abstract †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ii CHAPTER 1 SUN MICROSYSTEMS: INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 CHAPTER 2 SUN MICROSYSTEMS: HISTORY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 History †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 Continued Growth †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 2 CHAPTER 3 SUN MICROSYSTEMS: MARKETING †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 SWOT Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Microsoft vs. Sun Microsystems †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 CHAPTER 4 SUN MICROSYSTEMS: PRODUCT TECHNOLOGY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Software †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Servers †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. History Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 CHAPTER 5 SUN MICROSYSTEMS: CODE OF ETHICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Employee Code of Ethics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Employee Relationships †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 Anti-Discrimination Policy †¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 9 CHAPTER 6 SUN MICROSYSTEMS: LEGAL ISSUES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Hardware Patents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 CHAPTER 7 SUN MICROSYSTEMS: INTERNATIONAL COUNTRY ANALYSIS (ITALY) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 CHAPTER 8 SUN MICROSYSTEMS: INTERNATIONAL ENVIRONMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 International Economy Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Domestic Economy Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 CHAPTER 9 SUN MICROSYSTEMS: INTERNATIONAL DEMOGRAPHICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 iii CHAPTER 10 SUN MICROSYSTEMS: INTERNATIONAL POLITICS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 CHAPTER 11 SUN MICROSYSTEMS: INTERNATIONAL SWOT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 CHAPTER 12 SUN MICROSYSTEMS: GLOBAL BUSINESS STRATEGIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 Five Business Level Strategies †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 CHAPTER 13 SUN MICROSYSTEMS: CHANGE MANAGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 Server Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦.. 17 CHAPTER 14 SUN MICROSYSTEMS: STRATEGIC CHANGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Product Upgrade †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Storage Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Open Source Management †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 19 CHA PTER 14 IMPLEMENT PLAN OF CHANGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 20 Implement Change †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 CHAPTER 16 IMPROVEMENT RECOMMENDATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 References †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 22 CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY . 25 APPENDIX A PORTER’S FIVE FORCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 APPENDIX B GOVERNMENTAL PARTIES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 27 iv History, Strategy, International CHAPTER 1 SUN MICROSYSTEMS: INTRODUCTION Over the last 26 years, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer manufactures in the globe. This thesis paper discusses the achievements of Sun Microsystems, Inc. Chapter 2 looks into the history of Sun Microsystems. Chapter 3 reviews the choice marketing strategy of Sun and how they have improved their current business position. Chapter 4 examines what products Sun provides consumers in software, storage, desktops, workstations, and microelectronics. Chapter 5 discusses the business code of ethics policy. Chapter 6 explores the legality of Sun Microsystems. Chapters 7 through 11 discuss the international facility of Sun Microsystems in Milan, Italy and chapter 12 explores their global business strategies. 1 History, Strategy, International CHAPTER 2 SUN MICROSYSTEMS: HISTORY In 1982, four people got together and built Sun Microsystems, Inc. in Santa Clara, California. The latest date of 2007 annual reports confirms this company now has 34,000 employees worldwide. According to Hoovers, the top three executives are Jonathan I. Schwartz, President, CEO and Director, then Scott G. McNealy, Chairman, and then Gregory M. Papadopoulos, EVP Research and Development and CTO. (Hoovers, 2008) Since 1982, Sun Microsystems has believed, â€Å"The Network is the Computer† to achieve their company success. History In 1983, Sun made enough revenue to open operations overseas in Europe. (Sun, 2008) This new overseas office gave many capabilities to what Sun could accomplish. For example, Sun opened their doors in multiple international countries to build revenue. The first international operations for Sun opened in Canada in 1985 (Sun, 2008). The following year, operations started in Asia then in Australia. Sun, 2008) In 1988, Sun reached their first $1 million dollars in sales revenue, which is a major milestone. (Sun, 2008) In 1990, Sun introduced the first workstation which was a new plateau reached. (Sun, 2008) This workstation brought new strategy into Sun’s marketing strategy because of opportunity it added. Continued Growth In the late 1990’s, Sun expanded their business horizons int o hardware then built a T1 server which handled the backbone of the Internet. (Sun, 2008) That same year, Sun completed the Micro, Standard, and Enterprise editions of the Java 2 platform 2 Comment [US1]: Period follows citation not before History, Strategy, International 3 application. (Sun, 2008) Java software gives opportunity to developers they previously did not have. This software allows programmers to develop and build ideas more easily. Java is used in web browsers to this day, so it is important to ensure that application stays updated as required. History, Strategy, International CHAPTER 3 SUN MICROSYSTEMS: MARKETING The marketing strategy of Sun Microsystems did change as the company increased the product line because with additions they needed to build a correct strategy. The reason for changing the marketing strategy is to compete with businesses just like them. Sun Microsystems has always ensured that their consumers receive the best products and the best in customer service. In 1992, a great marketing strategy used by Sun was to join with Hewlett Packard and announce new workstations built specifically for technical businesses. As the author of Computerworld magazine stated, â€Å"The companies are pitching their workstations to different customers–Sun wants to displace PCs from commercial desktops and HP is focusing on the midrange and high-end workstation user. (Johnson, 1992, 4) SWOT Issues Just like any other business, Sun has strengths, weaknesses, opportunities, and threats. Keeping those four key points in mind will provide Sun the assistance they need to further their possibilities in the world of technology. Sun was able to acquire the program application MySQL. In many technical circles such as networking, the word â€Å"lampâ₠¬  will be used during a discussion between administrators. An IT article explains how these letters are also read. The letters of lamp each stand for an application used to build a network server; Linux, Apache, MySQL, and PHP. Anonymous, 2008) Microsoft vs. Sun Microsystems Microsoft is a company that many consumers know for the popular operating software they provide, Windows. Some may not be aware of legal issues that had taken 4 Comment [US2]: Magazines and newspapers are in italics History, Strategy, International 5 place between Microsoft and Sun regarding the Java application. A 2004 article put many business owners at ease when the authors stated, â€Å"Just before last Christmas, secret talks aimed at ending one of the bitterest wars in business foundered. (Guth & Clark, 2004, A1) The disagreement began on October 1997 when Microsoft was sued for using Java incorrectly. In January 2001, Microsoft and Sun did reach an agreement finally to settle the 1997 case in which Mic rosoft paid Sun $20 million dollars. (Guth & Clark, 2004) The settlement of this case actually allowed both companies to move forward without regrets. On March 10, 2008, Microsoft and Sun Microsystems met once again and this time it was on better terms. Both companies created an alliance including the grand opening of the Sun/Microsoft Interoperability Center. The center is located in Redmond, Washington, the same location of the headquarters for Microsoft. One benefit this center received was the type of Sun server and storage system. The other benefit was the type of Microsoft server software. (Johnson, 2008) History, Strategy, International 6 CHAPTER 4 SUN MICROSYSTEMS: PRODUCT TECHNOLOGY Software Sun provides many options to consumers when choosing from software. It is not just operating systems. Sun provides Java and Java Enterprise Systems to the consumers. Consumers have the ability to use Mobile Solutions when they are away from their away from their main computer. Business management software is available on levels of security for identity management or systems management. Software tools to assist database maintenance, application management, and development production are also available. The latest version of Solaris is Solaris 10 and it was released in 2004. (Sun, 2008) Servers Sun Microsystems has been busy improving since the original SPARC came onto the market. Now consumers have multiple options within this category to chose. For example, a consumer could choose a â€Å"Blade† server, the â€Å"x64† server, a Netra server, a SPARC erver, an Entry Rack Mount server, a Mid-range server, or a High-End server. Each product has advantages and disadvantages that will match up to a consumer’s needs. If a business still needs to consider options, the Sun web site performs a comparison of the servers. If a business needs something more customized, Sun will provide rack cabinets so the business can build a specialized rack sys tem to meet their own needs. History Conclusion Sun Microsystems provides more than software, main frames, and rack systems to the consumer. Over the last 26 years, Sun has built a strong business strategy to satisfy History, Strategy, International 7 commercial and consumer buyers with multiple products. Sun is a business that believes the best way to earn revenue is to stay focused on important issues. Keeping focus on business strategy and consumer needs will turn growth and revenue into prosperity. History, Strategy, International CHAPTER 5 SUN MICROSYSTEMS: CODE OF ETHICS In 2001, Sun Microsystems built a Business Conduct Office (BCO) to assist employees and board members as necessary. (Corporate, 2008) To ensure employees are assisted in the best possible way, Sun keeps this document consistently updated. An employee can contact the human resources department should they have any questions or concerns. Employee Code of Ethics After employees are hired, they are provided with documentation listing a helpfully written ethics policy each person is required to follow. As an employee, a person is expected to use common sense in the decision-making process. More importantly, Sun requires each employee and board member to follow these company ethical guidelines: â€Å"Be familiar with these Standards of Business Conduct and follow them at all times. Comply with all applicable governmental laws, rules, and regulations in the performance of their duties on Sun’s behalf. Be sensitive to situations which could lead to inappropriate business conduct and avoid engaging in such inappropriate business conduct. Comply fully with the letter and spirit of Sun’s Conflict of Interest policy and always conduct Sun business in a manner that avoids conflicts between personal interests and Sun’s best interests. Promptly bring to the attention of appropriate Sun management or Sun’s Business Conduct Office any known or perceived unacceptable business conduct or illegal behavior. Seek appropriate guidance when it is suspected that business conduct issues. 8 History, Strategy, International 9 Always conduct Sun’s business with honesty and integrity and refrain from conduct that would negatively impact Sun’s reputation. † (Sun Microsystems, 2007) Employee Relationships Businesses must build a working relationship between their employees just as they do with their consumers. It is also important for employees to know they will always have the respect of their employer at all times. Employees are expected to return the same professional conduct as a courtesy to their employer. In addition to professional standards, Sun has a global anti-discrimination policy that protects employee rights. This anti-discrimination policy serves dual purpose because it protects an employee’s rights and it prevents discrimination within the company. Anti-Discrimination Policy In the anti-discrimination policy, there are four types of harassment examples. They are verbal harassment, visual harassment, physical harassment, and sexual demands. (Sun Microsystems, 2007) An example of verbal harassment is co-worker insults another with explicit jokes or makes sexual remarks towards another person. Visual harassment is considered graphic material whether it is written, printed, or sent through email. Physical harassment is considered more sexual driven as a person intentionally brushes up against another in a way that is unwelcome. Sexual demands are defined as unwanted sexual advances. History, Strategy, International CHAPTER 6 SUN MICROSYSTEMS: LEGAL ISSUES Sun Microsystems has a legal department that has the capability to work through multiple situations. For example, Sun took legal action against Microsoft after discovering their Java code was used to advance Microsoft’s Internet Explorer. After Sun and Microsoft ironed legal differences in front of a judge in 2004, both companies emerged with new ideas. According to a 2007 article in the Wall Street Journal, â€Å"Sun has agreed to sell servers that come with Windows installed at the factory. Some customers already run Windows on Sun's x86 systems — those that use chips from Intel Corp. and Advanced Micro Devices Inc. — but had to buy and install the software themselves. † (Lawton & Clark, 2007) The executive vice president of Sun’s systems group stated, â€Å"This is quite a different situation. (Lawton & Clark, 2007) It is obvious seeing Sun and Microsoft business activities they can become allies and begin build something new to benefit the consumer. Hardware Patents Another legal issue was resolved between Sun and a company named Custom Hardware Engineering over a patent dispute. Financial Wire briefly explained this suit in an article because of the delicate legal information involved . This independent service stated, â€Å"Custom Hardware had filed an antitrust counterclaim against the charges and was seeking $140 million in damages. † (FinancialWire, 2007) Sun settled the counterclaim with an amount that has not been disclosed. Because Sun purchased this hardware company, Sun in turn legally owned all rights however; one could possibly see why Custom Hardware attempted to sue for counter damages. 10 History, Strategy, International CHAPTER 7 SUN MICROSYSTEMS: INTERNATIONAL COUNTRY ANALYSIS (ITALY) This section of the Sun Microsystems research paper discusses the international facility. The global center is located in Milan, Italy. The international center provides consumers the exact services that American customers receive. This section provides economic details of Italy such as employment and unemployment. Other information discussed is things pertaining to demographics and the future of how Sun can progressively build its facility in the country. Over the last 26 years, Sun Microsystems has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer corporations across the globe. 11 History, Strategy, International CHAPTER 8 SUN MICROSYSTEMS: INTERNATIONAL ENVIRONMENT Sun has built a center in Milan and it is called the Solution Center. They believe it will â€Å"expand business opportunities, lower development costs, and get products to market quickly†. (Sun, 2008) Customers can choose from products such as Solaris and Linux servers, desktop computers, and other types of storage peripherals. Four services available in the Milan Solution Center are proofs-of concept, benchmarks, product and solution demos, and porting. (Sun, 2008) International Economy Results In Italy, the first economic quarterly period was reported as $387,952 million Euros. It was showing a 0. 7% change from the previous quarterly period with a 1. 9% change from the previous year. Italy, 2008) As of May 2008, the employment rate status was 23,229 and the unemployment rate was 6. 5%. The total imports of goods and services in May 2008 amounted to $40,150 million Euro. Total exports of goods and services in May 2008 amounted to $39,688 million Euro. SDDS data reported the revenue of 2007 being $724,246 million Euro. (Italy, 2008) The Sun fa cility is located in Milan, Italy. Domestic Economy Results As of August 2008, Sun Microsystems reported its fiscal results. The revenue for the fiscal year was $13,888 billion. Revenue results for Q4 of fiscal 2008 are $3. 780 billion. Net-income for the fiscal 2008 earnings is $88 million. Cash earnings from operations of fiscal year are $1. 3 billion. (â€Å"Sun Microsystems,† 2008) 12 History, Strategy, International CHAPTER 9 SUN MICROSYSTEMS: INTERNATIONAL DEMOGRAPHICS On July 2007, a census reported the population of Italy to be 58,147,733 residents approximately. (Intute-World Guide, 2006/2008) The total residents in the labor force as of 2007 were 24. 86 million. The exports of Italy are engineering products, textiles and clothing, production machinery, motor vehicles, transport equipment, chemicals, food, beverages and tobacco, minerals and nonferrous metals. The country of Italy has boundaries to Austria, France, San Marino, Slovenia, Switzerland and the Vatican City including a coastline that spans 7,600 kilometers. (Intute-World Guide, 2006/2008) There are eight seaports, Augusta, Genoa, Livorno, Ravenna, Sarroch, Taranto, Trieste, and Venice. Italy has one gas pipeline and one oil pipeline. Two types of railways and 612 merchant ships are available to carry commercial or industrial cargo. (CIA-The World, 2008) Population According to The World Fact Book, the population of Italy was 58,145,321 as of July 2008. The median age of the male was 41. 4 years. The median age for the female was 44. years. The census of 2001 showed literacy rate for the male population as 98. 8% and the literacy of the female population as 98%. In a census as of 2006, school age expectancy for males was 16 years and school age expectancy was 17 years for females. (CIA-The World, 2008) 13 History, Strategy, International CHAPTER 10 SUN MICROSYSTEMS: INTERNATIONA L POLITICS According to the Maps of the World, there are three government components in Italian politics executive, legislature, and judiciary. (Government and, 2008) The executive area is in essence the Prime Minister while judiciary has control over legal power of the country. Italian citizens are permitted to vote at the age of 18. They can choose from a multiple list of governmental parties listed in Appendix B. (Government and, 2008) 14 History, Strategy, International CHAPTER 11 SUN MICROSYSTEMS: INTERNATIONAL SWOT Even though Sun has a facility in Italy, a SWOT analysis must be followed to ensure business operations move smoothly. SWOT analysis is defined by Bnet. com as, â€Å"an assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the early stages of strategic and marketing planning. It is also used in problem solving, decision making, or for making staff aware of the need for change. It can be used at a personal level when examining your career path or determining possible career development. † (Cnet Networks Inc, 2008) In essence, the SWOT analysis is used to guide a business with structure and conformity. SWOT Analysis The SWOT analysis shows how strengths and weaknesses are internal whereas opportunities and threats are external. Using that philosophy, Sun must keep track of strengths or business advantages at their Milan facility. Sun should consider how to improve the current business status by increasing revenue in the technical market. When a business keeps aware of opportunities, it can improve their status. A few examples provided by QuickMBA. com are, â€Å"an unfulfilled customer need, arrival of new technologies, loosening of regulations, and removal of international trade barriers. † (Swot Analysis, 1999/2007) For example, currently Sun has a few facilities with trade barriers so should they be lifted that will allow easier delivery of product and building of revenue. Furthermore, Sun has 10 General Prohibition restrictions with specific countries and customers. (Sun Microsystems, 1994/2008) These restrictions protect Sun as well as their employees. 15 History, Strategy, International CHAPTER 12 SUN MICROSYSTEMS: GLOBAL BUSINESS STRATEGIES The three strategies business owners can choose from when determining what will work best for their business strategy on a global scale are multi-domestic, global, and transnational. The multi-domestic business strategy focuses on all overseas countries the firm has operations. The global strategy focuses on how products are delivered to the countries. According to Cangemi, â€Å"a transnational strategy seeks to combine aspects of both multidomestic and global strategies in order to emphasize both local responsiveness and global integration and coordination. † (Cangemi, 2008) Five Business Level Strategies Sun builds benefit from the five business level strategies that are cost leadership, differentiation, focused low cost, focused differentiation, and integrated strategy. Sun recognizes five items their business could face while attempting to improve. These items known as Porters Five Forces are competitive rivalry, power of suppliers, power of buyers, threats of substitutes, and threats of new entrants. A visual of Porters five forces is displayed in Appendix A. (Recklies, 2007) Albert Einstein once said, â€Å"Try not to become a man of success but rather to become a man of value. † (Success Quotes, 1994/2007) Sun delivers value to their consumers both domestic and international. Sun has grown to a successful business because of their continuous years of hard work from the CEO and all employees. Sun has proven to succeed in business it takes dedication, communication, and the willingness to work outside of the box. 16 History, Strategy, International CHAPTER 13 SUN MICROSYSTEMS: CHANGE MANAGEMENT Since 1982, Sun Microsystems has followed a structured business plan of goals for company products, services and higher revenue earnings. The 1980’s was a time for many companies to begin automating their systems. While some companies were just beginning to automate, Sun introduced its first workstation for businesses. In 1983, Sun opened the first facility overseas in Europe to expand products and increase revenue. Server Management In 2000, Sun customers who purchased high-end servers experienced a memory glitch error. Because of the error’s location, a statement was released on anonymity. The CIO stated, â€Å"Sun has taken an aggressive approach to addressing these issues with our customers. We have identified the source of the problem and taken steps to ensure that it does not happen again. † (Wagner, 2000, 10) Executives have said even though consumers were requested to sign a nondisclosure agreement to protect proprietary information, Sun plans to releasing a system board before the New Year that should resolve this error. Just as a gardener pull weeds for vegetables growth, Sun executives train personnel so they can grow within the business and excel. 17 History, Strategy, International CHAPTER 14 SUN MICROSYSTEMS: STRATEGIC CHANGE In December 2002, Sun Microsystems accomplished one more business goal after automation of their data center. Gordon Haff, analyst at Illuminata explains, Making effective use of data-center assets always has been an issue, but it's been exacerbated by the technology build-out of a few years ago. People would be very happy with a magic solution that allowed 1,000 servers to be managed as easy as one server, but that doesn't exist today, software developments such as IBM's Project eLiza, Hewlett-Packard's Adaptive Management Platform, and Sun Microsystems' N1 are steps in the right direction. (Greenemeier, 2002) Product Upgrade In April 2004, Sun Microsystems performed a product upgrades to Linux that provided business consumers desktop ease. This Linux version provides a newer version of Enterprise Java desktop. Not only that, system administrators can now control the entire desktop from a central platform. Chris Maresca, senior partner from Olliance Consulting states, â€Å"The desktop is one of the largest cost components of any modern corporation. When you layer on top of that the cost of server-based productivity apps tied to desktops, like Exchange, and you factor in the support costs for the desktops, servers and updates/security patches, plus mandatory hardware upgrades every few years, [the migration case] becomes even more compelling. † (Rooney, 2004) 18 History, Strategy, International 19 Storage Management In 2004, an upgrade that brought positive results to Sun was in the data management department. Sun announced the products StorEdge 6920 and Sun StorEdge 9990 storage devices. Marc Canepa, executive vice president of Sun Microsystems storage products says, â€Å"We don't think of storage as a separate company that just happens to be owned by Sun Microsystems, just like we don't believe that the strategy to reduce cost and complexity is one of going to a customer and taking over the whole operation. † (Fonseca, 2004) Open Source Management The strategy for this project has increased as time progressed because it is a very important product. An example of this is Sun classifying commercial open-source business strategies into four categories. Driver, Feinberg, and Weiss listed them in a Sun Microsystems Open Source 2008 report as: Sponsor open-source projects and solutions as an active member of a community, leverage open-source software embedded in other products and services, support and integrate selected products and services with open-source solutions, and provide direct, commercialized products and services of open-source solutions. (Driver & Feinberg, 2008) History, Strategy, International CHAPTER 14 IMPLEMENT PLAN OF CHANGE Sun Microsystems provides a vast amount of products, which support multiple needs of customers. To ensure the best strategy, Sun Microsystems must implement a plan to improve their current strategic position. When a business uses one strategy continuous, employees tend to become complacent then fall into a comfort zone. When Sun implements a new strategy, they could experience some resistance from employees because they did fall into that comfort zone. Implement Change When a business is ready to improve, management needs to be aware of three things, people, communication, and training. As John Kline explains in his article, â€Å"Implementing organizational change is a difficult and critical task. It has always been that way and is getting more so with the accelerated rate of change in most organizations. † (Kline, 2007) Employees must be aware of the changes made and how it will affect them. It is important for managers to stay communicated with their staff and keep them informed of any changes as they take place. During the process, managers should be training employees so they are prepared for the new conversion. 20 History, Strategy, International CHAPTER 16 IMPROVEMENT RECOMMENDATIONS Sun has a scheduled budget for research and development. The current strategy has allowed this company the ability to build a strong position in technology. Sun purchased a software company to complete a software collection for service-oriented architecture (SOA). Unfortunately, since this purchase Sun has not regained any lost ground. Sun must research what is currently available for storage management software and reconsider improving the plan for usage in mainframe systems. Sun should make a plan of time to review servers being sold. For example, newer technology will allow the company to provide things which older technology could not. A question Sun Microsystems must consider is how to manage replacements of damaged servers from customers when those particular servers have been replaced with newer models. Perhaps it is an opportunity for Sun to offer their customers a discount in such cases. In conclusion, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. Because marketing is their responsibility, they must track sales and competition then readjust as necessary. Sun Microsystems is a defined and trusted computer corporation that international and domestic markets will work with. 1 History, Strategy, International 22 References Cangemi, R. R. (2008). The Formulation of an International Strategy. Pace University. p26-4. CIA-The World Factbook Italy. (2008). Retrieved August 11, 2008, from CIA Web site: https://www. cia. gov/library/publications/the-world-factbook/print/it. html Cnet Networks Inc. (2008). SWOT Analysis Definition. In BNet. com. San Francisco: C net Networks, Inc. Driver, M. , Feinberg, D. & Weiss. (2008). Open Source at Sun Microsystems, 2008 (Research Note G00156448). Denver, CO: Gartner. Fonseca, B. (2004, September 20). Sun, HP Focus on Storage; Goal is to simplify SAN management. Eweek, p. 31. Government and Politics in Italy. (2008). San Jose, CA: MAP XL Inc. Greenemeier, L. (2002, December 2). Automating the Data Center. InformationWeek (917), 65. Guth, R. A. , & Clark, D. (2004, April 5). Peace Program-Behind Secret Settlement Talks: New Power of Tech Customers; Microsoft, Sun Bury Hatchet, As Big Clients Demand Products Work Together; Gates Spotted in Enemy Camp. Wall Street Journal, p. A1. Hoovers. (2008). Sun Microsystems Executives [Data]. Available from Hoovers, http:// www. hoovers. com/free/co/people. html? ID=14833 Intute-World Guide. (2008). (Original work published 2006) Retrieved August 7, 2008, from Intute Web site: http://www. intute. ac. uk/sciences/worldguide/html/ 920_people. html History, Strategy, International 23 Italy: Economic and financial data. (2008) Retrieved on August 9, 2008 from http://www. istat. it/fmi/ITALY-NSDP. html#Real_Sector Johnson, M. (1992, November 16). Su n, HP Rev Workstations. Computerworld, p. 4. Johnson, R. (2008, March 10). Sun and Microsoft Expand Investment In Interoperability With New Center in Redmond, WA. Sun News. Kline, John A. (2007, January 1). How to implement change in your organization: the key: communicate, communicate, communicate. The Free Library. Recklies, D. (2007, December 30). Porters Five Forces. The Manager. org. Rooney, P. (2004, April 19). Migrating To LINUX. CRN, pp. 28. Success Quotes [Albert Einstein Quote]. (2007). (Original work published 1994) Retrieved August 17, 2008, from Quotations Page Web site: http:// www. quotationspage. com/subjects/success/ Sun Microsystems Export Prohibitions Disclaimer [International Trade Services]. (2008). (Original work published 1994) Retrieved August 17, 2008, from Sun Microsystems Web site: http://www. un. com/sales/its/prohibitions. html Sun Microsystems Reports Final Results for Full Fiscal Year and Fourth Quarter 2008. (2008, August). Sun Newsletter. Sun Microsystems, Inc. (2008). History. Retrieved from Sun Microsystems, Inc. , http://www. sun. com/aboutsun/company/history. jsp Sun Solutions Center: Milan, Italy. (2008) Retrieved on August 9, 2008 from: Sun Microsy stems: http://www. sun. com/solutioncenters/locations/milan/ Sun's Open Source Experiment. (2008, January). IT Week, 13. History, Strategy, International 24 SWOT Analysis. (2007). Original work published 1999) Retrieved August 17, 2008, from Quick MBA Web site: http://www. quickmba. com/strategy/swot/ Wagner, M. (2000, Nov 13). Sun under Fire for Crashes – IT Execs Say Server Vendor was Unresponsive; Hardware Fix for Memory Glitch is coming. Internetweek, PG10. History, Strategy, International CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY GRADUATE STUDIES Submitted to: Dr. Richard H Gayer Submitted by: Susan L. Elvins Course: Strategy and Policy Date of Submission: September 11, 2008 Certificate of Authorship I hereby certify that I am the author of this document and any assistance I received in

Job Shadowing

The career of choice I would like to pursue is auditing. Since this field involves a lot of confidential items and work I was not able to find someone outside my own current job to allow me to job shadow. Therefore, I would like to discuss a time where I first went on an audit at my current job, which is with the New Mexico Taxation and Revenue Department. Before I got this job I was not sure of what I wanted to do with my accounting degree. I did not think of auditing as being a career choice until I got hired on with the IRS. Before working with the IRS I only worked as an usher for the Journal Pavilion and I knew I needed to get a job with experience related to my degree. So I took the opportunity to register to the e-recruiting listservs for the Anderson School of Management. Any job description that was sent to me where I knew I could qualify, I applied for. I applied to several job descriptions and got many rejections, and I knew it was because I had no experience related to the accounting field. Finally I got a call from Leonard Lopez who is now my boss for an interview for a temp position with the State of New Mexico. I went to the interview not really knowing what this position entailed but I knew any experience would be beneficial to me. That day I was hired as a temp and it started a chain of events that led me to wanting a career as an auditor. The first week I began to realize what the job was about and what the IRS did. My boss asked me to join two female auditors to help them with the audit field work. I was very excited as I have heard about audits and now I was about to experience hands on what an audit entailed. The females I went with were Christina Owens (Internal Audit Manager) and Jennifer Leal (Entry level Auditor). Christina has had nine years experience with auditing and she has a BBA in accounting, an MBA in Tax, and also a CPA. Jennifer just started as an auditor and has had about two years experience with another firm. We went out to audit the Dealership Reliable Nissan. When we first arrived we spoke to the manager about what we were there to look for and also what documents we were going to be looking at. The manager complied and gave us the transactions for our audit period which was for a year. Before hand Jennifer had seen the transactions and picked a random sample for us to check. We took those samples from the files and began to look at everything that was on our check list for the compliance based on the New Mexico state statutes related to the sales of vehicles. I enjoyed looking at these files and making sure the Dealership was doing its job properly. We also looked at bank statements to make sure checks were clearing and for other possible errors or fraud. We were there for about a few days and I enjoyed being out on the field. Then after we were done with the test work it was time to look over everything and write the report. Jennifer had me help her write the findings and I enjoyed that she gave me the opportunity to do so. Self Assessment I believe I enjoy this field of work because of both going out on the field and also having some time in the office. I like that most of the audits are done with more than one person so this gives you the opportunity to work with others and to learn from others. I am an introvert but I also like to be around people so I think auditing is a great mix for me to handle being around others but not just being by myself in an office all day. I also like the investigative part of auditing and being detail-oriented. When I started college I thought about being a detective of some sort and I think auditing feels that interest of having investigative work without having to be in such danger with the police department or FBI. One thing I have noticed is that I would like to give back to others or help the community. I think auditing does a little of helping others. For example, our agency goes to audit businesses to help them not just to find out things that are wrong with their operations. Also with the IRS, yes we try to save taxpayers money as weird as that sounds. So I think this helps with me wanting to help others. So for the most part I feel like auditing is the choice for me right now. I need to dwell on the fact that if I choose auditing as a career will I want to do this for 40 years. Right now I say I can but I never know what I will encounter in the future. Career Exploration As I said above I was introduced to my current job from the e-recruiting services offered at ASM. I think that this service is great to have for busy students. I found it hard to find jobs online or from the newspaper. I registered on the Monster. com site and although it gave me job descriptions related to my degree it was a bit confusing to use and I got so much junk mail and pop ups when using there site. With the e-recruiting I get the best job ads sent right to me knowing that they are legit and meaningful to my degree and career choice. I also will attend information sessions and job fairs at UNM in the future. I have attended an accounting job fair once but I was really not sure what I wanted to do at the time so it was a little waste of my time. I also think when going to these sessions and career fairs I will gain access to the companies available for auditing positions and I will access these companies websites. All options made by UNM should surely help me find a job to apply for. List of Search Tactics I have already taken the opportunity to upload my resume and information on the Career Services site for UNM. I continue to get job descriptions from the ASM listservs form e-recruiting and I keep my eyes open for any job I feel will be worth applying for or interesting. With the opportunity to do an informational interview for this class I believe I have got my foot in the door with the Defense Contract Audit Agency (DCAA). I will continue to reach out to them and hope one day I can apply for a position. I will also continue my internship with IRS as long as I can and hope a position opens up for me there as well. I enjoy where I currently work and hope to continue networking with people in my organization. I plan to reach out to the DCAA when I have acquired my MBA and even the CPA. I will attend the career fair next semester when I am going to get my BBA, this way I can put my foot in the door for many companies and hopefully also see the DCAA there. Really if the opportunity comes up for any of these tactics I will act on them as I see them being appropriate.

What impressions do we get from Captain Wentworth, Austen’s hero, from chapters 7 to 9?

In chapters seven to nine of Persuasion, Austen introduces us to Captain Wentworth as he has jus arrived in Kellynch. This is the first time that Anne and Wentworth have seen each other in eight years. We learn more about Wentworth and the way he thinks and acts. In these three chapters we also see the effect of Wentworth's arrival on Anne, Henrietta, Louisa and their relations. Through the reactions of the characters we learn more about some aspects of his personality and his behaviour, especially towards Anne. In chapter seven we get the impression from Mr Musgrove than Wentworth is someone who has made a good impression on him and can be respected as after meeting him, Mr Musgrove â€Å"came back warm in his praise†. We also get other impressions of â€Å"Captain Wentworth† from Louisa and Henrietta after he visits their house. They are both charmed by Wentworth and they are â€Å"perfectly delighted† with him, especially after they see â€Å"how much handsomer, how infinitely more agreeable† he is â€Å"than any individual among their male acquaintance†. Austen makes us like Captain Wentworth without us having even met him through the opinions of other people. Not only do the Miss Musgrove's praise Wentworth, their father has a high opinion of him as well. We also see that Mary and Charles are desperate to meet him, to the extent that they will put from their minds one of their son's injuries to have dinner with Wentworth instead. Through their, in particular Mary's actions we see that Wentworth has been deemed important enough to warrant some excitement. We also see the reactions of Mary and Charles after their dinner with Wentworth that they also have praise for him especially on his â€Å"charming manners†. However Anne's reaction to Wentworth and his avoidance of breakfast at the cottage the day after is one of understanding, this is due to the fact that only she knows that he does not want to see her and is avoiding her. However he does come to the cottage, for a brief time where he and Anne meet again for the first time in eight years. Their interaction is only short as he is only visiting for a few minutes before hunting with Charles, yet they are reduced to greeting each other formally â€Å"a bow, a curtsey passed† and they never exchange any words. We see that Anne is relieved to have their first meeting over and done with. However after observing that Wentworth has not changed much and in fact looks much better, she finds out from Mary that Wentworth thought that Anne was â€Å"so altered he should not have know† her again. At the end of the chapter we switch to Wentworth's point of view and his thoughts. We gain an insight into his past relationship with Anne and we find out how he used to feel about her and how â€Å"he had never seen a woman since whom he thought her equal†. This suggest that Wentworth is still not over Anne and was still not used to being in her presence as he had had â€Å"no desire of meeting her again†. We see that Wentworth tries to deny that he has any feeling for Anne and he fools himself into thinking that he wants to marry someone else, anyone except for Anne. We know that he hasn't been totally unaffected by Anne's decision eight years previously as he states that he wants a woman who has â€Å"A strong mind, with sweetness of manner†, two thing which he thinks that Anne lacks due to her being persuade not to marry him. In chapter eight we see much more of Wentworth as he is now part of the â€Å"same circle† as Anne Elliot and her in-laws. From Anne we learn more about how her past relationship with Wentworth is much different from her present one. We see that whilst they were â€Å"Once so much to each other! † they are â€Å"Now nothing†. During this chapter we also find out more about Wentworth's life at sea and the reaction of Louisa and Anne to this. Louisa reacts much like Anne remembers she acted when she was getting to know Wentworth and didn't know much yet about the navy. We find that Wentworth served with the Miss Musgrove's other brother, Richard who died sometime previously. Wentworth is kind to the Musgrove's, in particular Mrs Musgrove about the death of â€Å"Dick† even when it is implied that he did not even like her son and â€Å"had probably been at some pains to get rid of him†. At the end of the chapter we find that Wentworth is enjoying himself and according to Anne, who cannot help notice, this is due to â€Å"the attention of all the young women† this includes Henrietta, Louisa and the Miss Hayters. However Wentworth also seems to be worried or at least curious as to why Anne doesn't seem to be enjoying herself and has not even danced as all she has been doing is providing the entertainment. We also see more interaction between Wentworth and Anne yet it is still only polite and does not even hint that there was anything between them in the past, as if they are only recent acquaintances. In the last chapter we see that Wentworth has had no trouble fitting in at Kellynch and even though he had had plans to move on and visit his brother in the country â€Å"the attractions of Uppercross induced him to put this off†. However with an old face turning up in Uppercross again we find that his reaction to Wentworth is much different to everyone else's opinion of him. The Musgrove's all had â€Å"unvarying, warm admiration† for him, whereas with the arrival of Charles Hayter we see Wentworth from a different perspective. One of the factors which could have explained Charles's opinion of him could be that before the arrival of Wentworth Charles had been attached to Henrietta yet after his arrival Henrietta had forgotten all about him and it was as their relationship had never occurred. We also see more proof that Wentworth cannot see Anne hurt as he saves her from her nephew Walter who had enthusiastically climbed onto her back and had not let go despite being told several times to do so. In this instance we also see more about Charles Hayter's opinion of Wentworth after his good deed is that Walter should have listened to him when he told him to do something. However his opinion of Wentworth has not changed yet he feels slightly inadequate as Wentworth helped where he could not and he feels as if he is being replaced by Wentworth. In conclusion I would say that we find out a lot about Wentworth, especially through opinions of other people. We also find out about more of his past in these three chapters than in the six chapters before. Wentworth is a typical hero from a ‘romantic' novel and he seems as if he is too good to be true as he has no huge flaws in his character. We get the impression that overall Wentworth seems to be past the hurt Anne's rejection caused him yet underneath there are hints that this is just a faiade. This adds depth to his character and make him a much more likeable person.

Approaches and Methods in Language Teaching Essay

Approaches and Methods in Language Teaching - Essay Example The question that looms over my mind whenever faced with a totally new experience is, ‘Am I ready to take on the challenges?’ Without an answer, I usually proceed to do what is asked, follow the rules, and hope for the best. Fortunately, the coping mechanisms I apply have worked to make me adjust in time. However, these mechanisms, coupled with a positive disposition, are not an assurance to succeed in the university. There are skills that I have to develop in order to make it to the final event, the college graduation. Fortunately, I am not alone in facing the challenges of university life. The school, through its program, Introduction to Degree Studies (IDS) makes me feel confident that help is available to international students like me every time we need it. Gradually, the fears I had during the first week of my studies have transformed into challenges and later to adventures owing to the learning I gained from the course. The needs of a new student, especially a for eign national, are different from the needs of regular students. Regular students can adapt faster to their environment despite being new to the university because they have support systems to guide them such as their family, friends, and community. In contrast, foreign students have no one to turn to in times of need. Although they can always call up home or log on the net to communicate with their loved ones, it is still not the same as having their family and friends beside them especially in times of need. This experience, in addition to the barriers brought by language and culture, is made worse by the struggles foreign students encounter in coping with school requirements. Considering the difficulties that have to be addressed by each student, IDS, with its goal of guiding new students, is a wise effort by the school. Through IDS, foreign students are given the chance to prove their worth and excel in academics. The values I gained from attending IDS are immeasurable. First of all, the course has led me to gain insights about myself as a learner. The VARK assessments done in the course have guided me to realize my learning potential and to improve my learning habits. The exercises informed me that I am a visual-kinesthetic learner. Based on this, I realized that I have a lot to change about the ways I learn. My past learning habits are not in line with being a visual-kinesthetic learner. In light of this, I have changed the way I study, and make it a point now to read my lessons while taking down notes at the same time. Sometimes I used a whiteboard and a marker to jot down my notes. This way, I get to maximize my visual-kinesthetic potential. Nevertheless, I also try to develop my auditory skills by listening to some music or radio news before going to sleep. So far, this has helped me concentrate and visualize the words I hear even without seeing them. Secondly, IDS has guided me to learn new skills, which are equally important in university studies. O ne skill I improved with the help of IDS is my writing skill. In the past, I never used an outline to guide my thoughts in writing compositions. I just wrote whatever came up my mind, and never bothered to jot down and organize my ideas before writing. Through IDS, I realized that everything I write should be based on an outline. There should be a proper introduction, body and conclusion, or else the composition will not be considered an academic writing. The introduction orients the readers to the issue being tackled in the text, whereas the conclusion reiterates the arguments presented and gives the author’s parting message to tie up loose endings.

John Mclaughlin Essay Example | Topics and Well Written Essays - 1000 words

John Mclaughlin - Essay Example f 8 years old, McLaughlin became inspired of learning to play musical instruments when one of his brothers listened to Beethoven’s Ninth Symphony from a radio station (Stump, p. 12). A year later, McLaughlin had the privilege to learn how to play the violin and piano (Christian Pegand). After three years of playing the violin and piano, he started to dream of becoming a good guitarist. His dream of playing the guitar started on the day when his brothers started to play blues of Bill Broonzy (Christian Pegand; Stump, p. 12). This made McLaughlin became more exposed to the music of Leadbelly, Muddy Waters, and Sonny Terry among others (Stump, p. 12). aware of the music industry (Stump, p. 12). Inspired with religious and cultural music in India and other Western classical music, McLaughlin became a famous jazz and classical guitarist that plays a wide-range of music styles and genres (Cal Performances). Because of McLaughlin’s passion to make other people happy by listening to his music, he exerted a lot of effort in terms of improving his knowledge and skills in playing musical instruments (Stump, p. 10). Later on, he became proficient in playing the violin and guitar (Stump, p. 13). During the late 50s, McLaughlin played some musical instruments together with Peter Deuchar – the banjoist and his professors of Ragtime (Christian Pegand; Stump, p. 13). Before McLaughlin reached the age of 15 years old, he was very actively leading a band in school (Stump, p. 13). All this happened before he decided to go to London where he pursued his dream of being able to play in a rock and blues band. His decision to leave the school band was very much influenced by Miles Davis’ album â€Å"Milestones† which was released in the market back in 1957 (Stump, p. 13). McLaughin’s exposure on blues music started when he reached London during the early part of 1960s (Stump, p. 15). Since then, McLaughlin took every chance he gets to have a jamming or recording sessions with

No need Assignment Example | Topics and Well Written Essays - 250 words

No need - Assignment Example By the end of the day the difference between the two groups was significant. On the days that the dog group didn’t have dogs at work, the stress level was the same as the others. The results obtained could not apply to employees in other companies. It was not clear if the same results would be obtained if it was carried out at night. Finally the workers had limited time in which to avail themselves for the study. Further research on the presence of dogs in the work place should be done. Larger organizations should be the target. The effect of other factors such as tiredness, productivity and absenteeism on the findings should be investigated. The study was carried out thoroughly but should have been widened to other companies that same time. The gift that was to be won by one participant was not motivating enough, this is known from the fact that some opted out of the study for being told to leave their dogs at

ETHICAL LEADERSHIP Assignment Example | Topics and Well Written Essays - 750 words

ETHICAL LEADERSHIP - Assignment Example However major problem with ethical leadership is that it is difficult to define that what is right. Ethical leadership is based on two components, first is that ethical leaders must act and make decisions that are considered to be ethical and second is that they should lead the people based on the ethical standards (Anon., 2014). Leaders know that what exactly they value. They are aware of the importance of ethical behavior. The successful leaders are known for exhibiting both their ethics as well as their values in their leadership actions and style. The leadership ethics and values should be visible in the leader’s actions every single day (Anon., 2014). Lack of trust is considered to be a major problem in many work places. If the leaders are unable to identify the value and ethics required at workplace the mistrust can be understandable. People are not exactly aware of what they can exactly expect. Workplace ethics may take the same route if the leaders of the organization have ethical expectations and code of conduct, however it may become a joke for the organization if the leaders may fail to live up to the codes published by the organization (Heathfield, 2014). One of the effective examples of ethical leadership that can be extracted from the fashion industry is of H&M, which is the global fashion leaders and is enforcing its effort to fulfill its corporate social responsibility in recent years. The mission of H&M is to offer fashion as well as quality at its best price. Quality as defined by H&M is to manufacture its product in a way that is environmentally and socially sustainable. This is why the company works in close collaboration with its stakeholders and suppliers to effectively fulfill its long term goals achieve sustainable environmental and social standards in the factories that are manufacturing their products and also in the operation of their other business partners. The code of conduct of H&M specifies

Research paper Essay Example | Topics and Well Written Essays - 750 words - 2

Research paper - Essay Example By definition, money is referred to as anything of value that can be used as a medium of exchange (Weatherford, 2009). This is to say that money is that what is used to pay for goods and/or services. This can also take the form of repaying debts at an individual, corporate, or government level. The history of money is highly built on the need to establish a streamlined exchange medium, thus the observed shift from barter trade to the development of contemporary currencies. The history of money makes vital reference to barter trade and barter economies. In many historical barter economies, goods and services were exchanged for other goods and services (Walthall, 2006). However, this form of trade had operational challenges due to the fact that transacting parties had to match their needs or wants in order to trade. Such economies lacked a central exchange medium, but there transactions at the time would fundamentally shape the history of money. At the height of barter trade, the emerg ence of money started being realized. The introduction of shells, stones, beads, and fur as money was observed (Walthall, 2006). The acknowledgement of these things as money revolutionized exchange transactions within and across communities. Business and commerce emerged for people would accumulate the now acknowledged type of money. This followed difficulties in barter trade to have for example a farmer exchange his/her produce with a blacksmith. The introduction of forms of money now allowed traders and people in general to obtain goods and services without necessary having to engage in barter trade. Development of money along its rich history eventually saw the introduction of coin money. Precious metals became the central focus as far as development of money was concerned. Gold, silver, and bronze among other metals were shaped into coins that were easy to carry and transact with. From around 1000 B.C onwards, the use of coin money increased and many societies quickly welcomed t his new development (Del Mar, 2004). In the 11th century, paper money came into the picture and was produced for use in China (Del Mar, 2004). This marked the extensive spread of money within and across all continents. Eventually, bank notes and coins were adopted all over the world, thus becoming the central exchange medium for domestic and international exchanges. In the United States, the use of paper bills dubbed â€Å"greenbacks† was actualized in the year 1861 (Weatherford, 2009). The emergence and development of money was aligned with the fall of civilization around the world. Asia, Europe, and America were the leading factors of civilization. When it came to the development and use of money, they as well led the course. Civilization subject to the money factor had its positive and negative effects. Money essentially made different civilizations realize that wealth could be stored in form of money. Wealth accumulation took its toll, with many civilizations seeking to d ominate this course. Before long, money would be a differential factor in many societies and countries at large. Notably, money contributed and still contributes in enhancing civilization of societies. Although money has critically divided rich and poor civilizations, it has made exchange transactions easy, efficient, and effective. Over and above this, the shift from barter economies to contemporary currency-driven economies has resulted in enormous currency issues. Different economies want to maintain independent

Critical Assessment Of The Future Of Coffee As A Commodity Trade Essay

Critical Assessment Of The Future Of Coffee As A Commodity Trade - Essay Example This issue has been addressed by a diverse array of institutions with different approaches in order to find adequate solutions to short-term and long-term conditions of the coffee market as a commodity that is mainly produced in LCDs and developing countries where the levels of poverty are pretty high. The Food and Agriculture Organization (FAO). (2004) published a report entitled "The state of agricultural commodity markets 2004" with the main concern of addressing the issue of agricultural commodity economies with the intention of finding workable solutions to the challenges ahead. Jacques Diouf, FAO Director-General, stated the following in the Foreword: "The price of coffee plummeted 70 percent between 1997 and 2001, threatening the livelihoods of an estimated 25 million people who depend on coffee and triggering food emergencies in several countries in Africa and Central America." (Food and Agriculture Organization, 2004). This is really a very critical situation. There are several reasons behind it. It is a complex problem that has to be assessed from a multi-lateral perspective taking into account all the stakeholders, especially the small farmers in LDCs and developing countries. In its report, FAO acknowledges the greater productivity of the coffee sector. At the same time it points out that the main beneficiaries are the developed countries producers and consumers: "Advances in agricultural productivity th... ers in better-endowed and more-developed regions that have been able to take advantage of productivity gains to strengthen their position on world markets." (Food and Agriculture Organization, 2004). The FAO report also addresses the issue of concentration of a few big companies in the global market. This troublesome factor in the overall scenario of commodity trading is stated as follows: "Another development in agricultural commodity markets has been the increasing concentration of market power in the hands of a few transnational corporations. Just three companies now control almost half the coffee roasting in the world, for example, and the 30 largest supermarket chains control almost one-third of grocery sales worldwide." (Food and Agriculture Organization, 2004). Daniele Giovannucci, Bryan Lewin and Panayotis Varangis published a report for the World Bank entitled "Coffee markets: New paradigms in global supply and demand". Among their findings, the following statements picture a negative situation for producers in LCDs and developing countries regarding coffee economic viability: "Most of the world's coffee is produced by smallholders utilizing just a few hectares of land. In the past year, many reports have confirmed the heavy toll on farmers that have had to sell below cost or even give up their coffee farms because current prices do not even cover the most basic costs of harvesting and transport to market, and estimate economic losses for small coffee farmers at US$4.5 billion per year." (Giovannucci, Lewin, & Varangis, 2004). These losses are extremely burdensome for small farmers who mostly live in LDCs and developing countries. Finding a solution by raising prices has its ups and downs as can be seen in an article about commodity trade published

Orsanmichele as Puzzling Reality Essay Example for Free

Orsanmichele as Puzzling Reality Essay Orsanmichele is a place where religion and great art come together. The church was initially build as the grain market and in the long road of its historical development it has became a Florentine church. Orsanmichele belongs to one of the most famous buildings in Florence. Florence is one of the most beautiful places in the world, where religion, mystery, art and history came together. Orsanmichele is known to be a gain market that shared a space with the image of the Virgin. Orsanmichele served both religious and civic functions and, therefore, the idea that Orsanmichele is place, where religion and art came together, is valuable. A small oratory dedicated to Saint Michael is seen in Orsanmichele. In the middle of the 13th century the Florentine government decided to make way for grained market and, in such a way, Orsanmichele emerged in historical context. Protecting the grain vendors from elements, Orsanmichele appeared to belong to great art due to its original brick structure and a number of arcades. In the end of the 13th century the Compagnia Della Madonna di Orsanmichele was formed to sign hymns to the Virgin and, in such a way, Orsanmichele obtained its religious meaning. Orsanmichele is known to depict vividly the market’s chaotic conditions during the famine in the 14th century. In the early 14th century a great fire damaged Orsanmichele and the image of Virgin was damaged as well. Then a new imaged was installed, but, it goes without saying that initial attitude towards it was distorted as the imaged proved to be inadequate as people believed the image of the Virgin was miraculous. The statuary of Orsanmichele is a relic of pride of Flroentine population and they constantly remind that a great art is a result of competitive climate. Summing up, Orsanmichele is entailed with religious meaning as the image of the Virgin was miraculous; and it was the place of great art as a number of great arcades, statues and sculptures are built there.

Coca Cola Company Operations And Strategies Business Essay

Coca Cola Company Operations And Strategies Business Essay Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia in May, 1886. John Pemberton invented the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pembertons bookkeeper Frank Robinson. The soft drink was first sold to the public at the soda fountain in Jacobs Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. But it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut. In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candl er, now at the helm, the Coca Cola Company increased syrup sales by over 40% between 1890 and 1900. On April 23, 1985, the trade secret New Coke formula was released. Today, products of the Company are consumed at the rate of more than one billion drinks per day. Now company produces more than 300 beverage brands. The corporate headquarters are in Atlanta, with local operations in over 200 countries around the world. More than 70 percent of the income comes from outside the U.S, but the real reason they are a truly global company is that the products meet the varied taste preferences of consumers everywhere. But the Company has several issues that influence its profits and position in the market. Such as still producing its Coca Cola Classic product, which contains high levels of sugar and caffeine which is negatively impact costumers health.   And it may reduce the demand for some of their products and impact customers trust or loyalty.    The second one is banned sales of Coke in its cafeteria by the Indian parliament. When coca cola was tested, it was found that it includes high concentrations of pesticides and insecticides, including lindane, DDT, malathion and chlorpyrifos. Some samples tested showed the presence of these toxins to be more than 30 times the standard allowed by the European Union. But the same drinks were found to be safe in US. The third issue is boycott against the companys using huge amount of water from the common groundwater source. And as a result of its operations the scarce water has been polluted by Coca Cola (case study Coca Colas strategy, www.thecoca-colacompany.com). Mission and Vision Statement Mission Statement Coca Cola Companys mission statement is to maximize shareowner value over time. In order to achieve this mission, they are creating value for their consumers, bottlers, and their communities. The Coca Cola Company creates value by executing comprehensive business strategies (mission vision values, (2009) www.thecoca-colacompany.com). Vision Statement To achieve sustainable growth, Coca cola has established a vision with clear goals: Profit: Maximizing return to shareholders; People: Creating great place to work where people are inspired to be the best they can be. Thomson, Gamble, and Strickland (2006) suggest that Coca Cola believes a reputation for workforce diversity makes recruiting employees easier (talented employees from diverse backgrounds often seek out such company); Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples desires and needs; Partners: Nurturing a winning network of partners and building mutual loyalty; Planet: Being a responsible global citizen that makes a difference (mission vision values, (2009) www.thecoca-colacompany.com). Companys Strategies Brand development Strategy. P.Kotler and K.L.Keller (2009) suggest that brands signal a certain level of quality so that satisfied buyers can easily choose the product again. So Coca Cola Company to far reach and to manage remaining in the limelight it created Brand development strategy. This strategy is effective as it has been able to construct, manage as well as maintain its brand image since yesteryears. As Kotler et. al., (2009) argue, brand loyalty provides predictability and security of demand for the company and creates barriers to entry that make it for other firms to enter the market. The brand loyalty is the instrumental in keeping up companys brand image. Over the years, Coca Cola has passed several tests of brand enhancement and the company makes it a point that the products under the banner Coca Cola continue to invade the minds of the consumers. It involves 4000 customers to test 20 brand attributes every month. With regard to the brand development of Coca Cola Zero, the company came out with an advertisement, which was quite different from the conventional ones. In this regard, (no calorie beverage), it has shelled out three types of products: Coca Cola Classic; Diet Coke; Coca Cola Zero. There are few experts who believe that when Coca Cola had the tag line of The Real Thing, it was really that but with the invention of various categories of coke, the real thing changes to many things, and the original flavor is usually lost. Hence, the brand building strategies should be such that it does not confuse people and is able to retain consumers despite the fact that several new non alcoholic beverage firms are on the (development strategy of Coca Cola, finance.mapsofworld.com). Business Intelligence Strategy. In order to know what consumers prefer it intends to use Information technology (IT) to monitor the pulse of its customers.  Ã‚   According to Information Week article titled Cokes RFID-Based Dispensers Redefine Business Intelligence, Coke plans to roll out the Freestyle drink dispenser nationwide which is taking the concept of customer choice to new heights, and the most interesting aspect is the technology its built on. According to Rainer and Turban (2009), business intelligence (BI) is applications and technologies for consolidating, analyzing and providing access to vast amounts of data to help users make better business and strategic decisions. Freestyle will become Cokes front-line robotic army for BI, sending massive amounts of consumption data back to the beverage companys Atlanta headquarters. The dispensers collect data on what customers are drinking and how much, and transmit that information each night over a private Verizon wireless net work to Cokes SAP data warehouse system in Atlanta. Unique byproduct of this BI enabled dispenser is that Coke can try out new flavors and get back almost real time feedback on the viability of its success.     With a competitive advantage like this, I think its a good idea Coke store its IT details to develop its recipe formula. Price strategy. Sometimes Coca Cola Company changes their product prices according to the season. Summer is supposed to be a good season for beverage industry in Pakistan. So in winter they reduce their prices to maintain their sales and profit. But normally they reduce the prices of their pet bottles or 1 litter glass bottle. Promotion strategy. They get or purchase shelves in big departmental stores and display their products in those shelves in that style which show their product clearer and more attractive for the consumers (Coca colas business intelligence strategy, www.itstrategyblog.com). SWOT Analysis Strengths: 1. Brand equity 2. Product distribution and worldwide network 3. Solid financial performance 4. One of the worlds most recognized brand. 5. Innovation Weaknesses: 1. Credit rating 2. Customer concentration, particularly in the US (Wal-Mart accounts for more than 10% of Coca Colas business in the US) 3. Does not enjoy the number one position in India, Pakistan. Opportunities: 1. Possible growing demand. 2. Expansion reaching all segments. 3. Globalization 4. Catering to Health Consciousness of People 5. Bottled water growth Threats: 1. Health Drinks Fruit Juice Companies 2. Key competitors (Pepsi, etc) 3. Commodity prices growth 4. Image perception in certain parts of the world (case study Coca Colas strategy, www.thecoca-colacompan). Driving Forces I think the first driving force for the company is customer demand. If there is no demand it is meaning in producing the product. So for the Coca Cola, driving force is customer demand. The second one is innovation. Nowadays companies have to be able to survive and grow in an ever-changing market. In order to achieve these they should systematically innovate and deliver new products.   According to Companys late 90s earnings growth of 15-20% per year, turned in three straight years of falling profits.   It was apparent that the market was changing  and for keeping up these changes, Coca-Cola had to move from a single core product to a total beverage company.   This was a major change because their past success was base on having one successful core product.  Now Coca-Cola offers nearly 400 different products in and is still dominating the beverage industry.   The third driving force is globalization. Todays big business takes place on a global scale, and Coca-Cola is no exception.   Technology is continually changing business, and these constant changes have been making it more feasible and profitable for businesses to expand their operations globally in order to serve all different types of diverse markets around the world.   Coca-Cola is taking advantage of the large revenue opportunities made possible by participating in a global market and now offers products in 200 countries around the world.   Issues In my opinion the main issue of the Coca Cola Company is still producing its Coca Cola Classic product, which contains high levels of sugar and caffeine is causing a recent uproar on our increasingly health-conscience world.   There is a possibility that obesity concerns may reduce demand for some of their products.   In addition, the most amounts of its products are selling in the schools so this puts the pressure on Coke to provide healthier alternatives to their drinks if they want to keep selling in schools. The next problem is the Indian parliament has banned the sale of Coke products in its cafeteria. The ban came as the result of tests, including those by the Indian government, which found high concentrations of pesticides and insecticides, including lindane, DDT, malathion and chlorpyrifos, in the colas, making them unfit for consumption. Some samples tested showed the presence of these toxins to be more than 30 times the standard allowed by the European Union. Tests of samples taken from the US of the same drinks were found to be safe. As we know water is rare resource and today one of the main problems of the world is water shortage. This creating the problems in most companys operations and Coca Cola is no exception. The Companys bottling operations are facing severe shortages of water as a result of the cola major sucking huge amounts of water from the common groundwater source. To add insult to injury, the scarce water that remains has been polluted by Coca-Cola as a result of its operations. It is resulting thousands of Indian people protesting against the company. Conclusion and recommendations Though Coca Cola is performing well and gaining trust of its consumers and obtaining new consumers trust every day, it should act even better to keep its current position in beverage industry and keep on growing. The Company should increase its shareholders wealth by increasing its sales and decreasing the costs which will result higher earnings and net profit. As conclusion of analysis I have done, I suggest the following recommendations for the Coca Cola Company: Today everything is rapidly changing and companies for surviving should go step by step with those changes. The innovation gives the company key advantage among its rivals. So Coca Cola Company can introduce a new product, which many people will want to try. Coca Cola needs to continuously strengthen its brand to maintain brand loyalty and differentiate itself from its competitors, in order to maintain its strong market position. Reason of not being popular in India is the utilization of rear water resources. This put negative effect on the brand image, because of cola plant water level in the area decreases which makes the resident life miserable. If the Company wants a number one position in India they have to follow following criteria: Environmental due diligence before acquiring land or starting projects; Environmental impact assessment before commencing operations; Ground water and environmental surveys before selecting sites. Another major asset to a company of this size and clout is maintaining continuity among the workforce.   This is essential to keep the company in a positive direction, accomplishing common goals and constantly setting new goals.  

Sir Gawain and the Green Knight Essay -- Sir Gawain and the Green Knig

Sir Gawain and the Green Knight Sir Gawain proves to be a hero and role model. Perhaps if Sir Gawain were living among us today, he would have his own line of action figures, comic books, and of course a line of chic evening wear! In lines 712 -762 in the Norton Anthology, we see that through dangerous foes and perilous weather, Sir Gawain leans on the strength of God to get him through his journey. Though he meets many dangers in the forest, he defeats them all, using skill and bravery. Traveling through horrid weather conditions, he keeps forging ahead, remaining true to his vow. And instead of blaming God, Sir Gawain leans on the solid foundation of his Christian beliefs. His journey to find the Green Chapel where he expects to meet his end, is not a easy one. He faces many perils and dangers. In lines 720 -723 we see quite clearly his tribulations: Now with serpents he wars, now with savage wolves, now with wild men of the woods, that watched from the rocks, both with bulls and with bears and with boars besides and giants that came gibbering from the jagged steeps. He f... Sir Gawain and the Green Knight Essay -- Sir Gawain and the Green Knig Sir Gawain and the Green Knight Sir Gawain proves to be a hero and role model. Perhaps if Sir Gawain were living among us today, he would have his own line of action figures, comic books, and of course a line of chic evening wear! In lines 712 -762 in the Norton Anthology, we see that through dangerous foes and perilous weather, Sir Gawain leans on the strength of God to get him through his journey. Though he meets many dangers in the forest, he defeats them all, using skill and bravery. Traveling through horrid weather conditions, he keeps forging ahead, remaining true to his vow. And instead of blaming God, Sir Gawain leans on the solid foundation of his Christian beliefs. His journey to find the Green Chapel where he expects to meet his end, is not a easy one. He faces many perils and dangers. In lines 720 -723 we see quite clearly his tribulations: Now with serpents he wars, now with savage wolves, now with wild men of the woods, that watched from the rocks, both with bulls and with bears and with boars besides and giants that came gibbering from the jagged steeps. He f...

The Personality I Identify with from the Old Testament Essay -- David

Introduction The personality that I identify with from the Old Testament is David. I was drawn to this character because of his sportsmanship. The universal principles that I learned from him are hard work, perseverance, respect, and pride. These characteristics affect my view of the world, my work, studies, relationships, and life. This paper specifically draws from David’s actions towards Saul, when Saul was trying to kill him. What Draws Me To David My main draw to David is his sportsmanship towards Saul. Saul was very jealous of David because the people of Israel loved him more than they loved Saul. His jealousy lead to Saul trying to have David killed many times. But do to David’s good sportsmanship he would not take the life of Saul when Saul was sleeping and unprepared for battle. David had more than one chance to take Saul’s life. According to 1 Samuel 24:4, â€Å"Then David crept up unnoticed and cut off a corner of Saul’s robe.†(Bible) Verse 1 Samuel 26:7-8 says, â€Å"So David and Abishai came to the people by night: and, behold, Saul lay sleeping within the place of the wagons, with his spear stuck in the ground at his head; and Abner and the people lay round about him. Then said Abishai to David, God hath delivered up thine enemy into thy hand this day: now therefore let me smite him, I pray thee, with the spear to the earth at one stroke, and I will not smite him the second time.†(Bible) David and I have the same sportsmanship qualities. I will not hurt someone when they are down just like David. Verse 1 Samuel 26:8 explains how I feel about revenge on someone. I think a person will get what they have coming when the time is right, just like David. Principles Learned Studying David ... ...age for myself. Holding doors, waiting calmly in line, or letting people in front of me on the highway are a few small examples of putting others before myself. Conclusion In closing, what draws me to David is that David and I have the same sportsmanship values. We both feel it is wrong to kick someone when they are down and respect our opponent or opposition. David has showed me principle values like hard work, perseverance, pride, and confidence while I studied his life. Bibliography: Bibliography Thomas, Jim (2000) Coffeehouse Theology, Harvest House Publishers. Colson, Charles (1999) How Now Shall We Live?, Tyndale House. Trade Life Books (2000) Is That Your Final Answer?, Trade Life Books. The Bible (1985) The Bible, Zondervan Bible Publishers. Merrill, Eugene (1991) Historical Survey Of The Old Testament 2nd edition, Baker Book House.

Low Birth Weight Essay -- Medicine Medical Pregnancy Essays

Low Birth Weight Low birth weight (LBW) is a term used to describe infants that are born under 2, 500 grams, or less than five pounds eight ounces. This is a disorder that plagues certain races, age groups, and the poor. Seven percent of all infants who are born in the United States are born too small and eleven percent are born too soon ( Behrman). There are many risk factors that put a mother at risk of having a low birth weight baby, as there are many complications early and later in life for the child. There are certain women who are more likely to have a child who is born extremely under weight. These influences can be ethnic, environmental, and genetic. Recent studies have shown that thirty to forty percent of low birth weight children are born into African American families. In fact, black women are two times more likely than are white women to have low birth weight babies. If a woman does not gain very much weight during her pregnancy, then she is more likely to have a child with LBW. A small or petite woman is also more likely to produce very small children. The first born child in a family is also more at risk. Women who have had previous low birth weight children, low birth weight themselves, and or genetic disorders are all at higher risk of low birth weight (Behrman). Female babies are more likely than boys to be smaller at birth. Children who are born premature, or before thirty-seven weeks are more likely to have LBW. If a woman's placenta is irregular, then that could also inhibit the growth of the child. This is because of feeding difficulty while in the womb (Campbell). The age of the expectant mother is another deciding factor about whether the child will be of LBW... ...nitoring stress women can greatly reduce their chances of having children who suffer such great obstacles. Prenatal care is also very important. This small segment of our population deserves a fighting chance. Works Cited: Behrman, Richard E, and Patricia Shiono. "Low Birth Weight: Analysis and Recommendations." Online. Internet.25 Sept. 1998. (www.futureofchildren.org) Campbell, Dr. Neil. "Low Birth Weight Babies: Facts Sheets for Health Professionals." Online. Internet. 26 Sept. 1998. (http://hna.ffh.vic.gov.au). "Low Birth Weight At a Glance." Children and Family Canada. Online. Internet. 25 Sept. 1998. (www.cfc-efc.ca). "Low Birth Weight Babies..." Baby World. Online. Internet. 25 Sept. 1998. (www.babyworld.com). Zaichkin, Jeanette RNC, MN. Newborn Intensive Care: What Every Parent Needs to Know. Petaluma: NICU Ink, 1996.

Normality Is Simply the Absence of Abnormality

Life is complex and things do not always go smoothly. We are all troubled by major and minor tragedies. So why are some people, but not others, able to cope with life’s problems. What is abnormal behavior? Most of us would have a difficult time precisely specifying the differences between normal and abnormal behaviour. Some psychologists have argued that abnormal behaviour is culturally defined, and that behaviour that is considered evidence of a mental disorder in one culture, would be considered normal in another. There may be some truth in this, but severe disorders such as schizophrenia occur in people of all cultures, regardless of their particular lifestyles. People whose behaviour differs widely and steadily from normal social requirements or social ‘norms’ are called abnormal. Societies differ in their requirements, an act that is normal in one place may be abnormal in another. There is no society that does not have some moral, ethical or criminal laws. In every society, consistent, serious and inappropriate disobedience is considered a sign of abnormality. How exactly do we distinguish normal from abnormal behaviour? Abnormal behaviour is fairly easy to recognise but difficult to define precisely. Various psychologists have suggested the following four major criteria of abnormality, although no single criterion is completely satisfactory. *Abnormal as infrequent. *Abnormal as deviant. *Abnormal as maladaptive, and *Abnormal as personal distress. At some time all of us feel, think or act as disturbed people would much of the time. We too may be anxious, depressed, withdrawn or anti-social. Abnormal people share these characteristics with ‘normal’ people, but their experience is intensified and more enduring. Most people would agree that someone who is too depressed to get out of bed for weeks at a time is suffering from a psychological disorder. But what about those who, having experienced a loss, are unable to resume their usual social activities? Where should we draw the line between normality and abnormality. In other words how should we define psychological disorders? Or equally important, how should we understand disorders as sicknesses that need to be diagnosed and cured, or as natural responses to a troubled environment.

Certainty vs Doubt Essay Essay

The argument between certainty and doubt is highly controversial. Despite the side that people have accustomed themselves to, there are still pros and cons to both. A person’s doubt can easily distract them from reaching their full potential, while it can also aide in making a more realistic and achievable decision because with doubt they are able to question their abilities and eliminate the options that aren’t as feasible. Whereas certainty can misguide someone into the delusion of great powers, it can also assist them in attaining a massive success because they are giving themselves the option of fathoming an idea so great that initiates a surge of passion that tells them they can achieve such greatness. Despite the seemingly equivalent pros and cons between doubt and certainty, certainty is definitely the best mindset to have when trying to find triumph in one’s life. Isaiah Stock, an APLAC student at University of North Carolina, said, â€Å"Think of certai nty and doubt as parts of an automobile. Certainty is considered to be the accelerator, while doubt is the steering wheel. You can get nowhere without driving –certainty—but without steering through the impediments in your way –doubt—, you will surely crash and burn.† Again, emphasizing the crucial balance between doubt and certainty, this metaphor is an almost acceptable depiction of how they work together because yes, without certainty one is likely not going to get very far in life and without doubt an individual is likely to fail. This metaphor is accurate in all its parts, but it is missing one important aspect and that is that failure is not the end and can only help to guide someone to make better fitted decisions. So with that in view, having the mindset of certainty is clearly a more efficient way of finding success. One could say that â€Å"having doubt is a part of human nature, that from birth we are curios [and that] to question anything and everything that we want to know more about is perfectly acceptable† (Christen, Nicole â€Å"Certainty vs Doubt†). This is only partly true due to the fact that just because doubt is part of human nature, it does not mean that it is not controllable or that it is, in a sense, the best choice between certainty and doubt because all that this idea supports  is how we as humans have to make decisions. It does not support the idea that having doubt is a better way to live one’s life than having certainty. In conclusion, despite the contradictive and also supportive qualities that both doubt and certainty have when compared to one another, believing that one can reach for something that will likely be more challenging to grasp is and will always be more gratifying in the end, even if the individual fails because it allows growth in decision making skills and one’s knowledge of their maximum abilities. Doubt does not allow an individual to reach their untapped potential because they do not find it feasibly possible and thus never attempt to see if may just be.

The Treaty of Versailles Essay

Treaty of Versailles Essay During World War One, there was massive devastation done to the Allies and the Central Powers and will be remembered for many years to come. The peace treaty that ended the war was called the Treaty of Versailles and its consequences would have far reaching impact. The Great War was fought using trench warfare and a stalemate was created. On the Western front France was fighting Germany, there were many casualties, 15 million soldiers were seriously injured, 7 million were permanently disabled and 8 million were killed.There was major destruction to land, property and empires were destroyed: The German, Austro-Hungarian, Ottoman and Russian. It was a total war; it took all resources from countries and caused food shortages. By the end of the war, famine had killed millions of people and diseases flourished in the wartime conditions. In 1917 the Americans came into the war and the Russians left. Finally the stalemate is broken and Germany made an extremely h arsh treaty with Russia. The victorious countries were furious, they blamed Germany for starting the war and causing so much devastation to their countries.They wanted Germany to pay, so the Allies created a treaty which held Germany responsible for WW1. The second cause of the Treaty was the Big Three setting the stage for the treaty with their aims and attitudes. Woodrow Wilson (President of the U. S) wanted to end war by making a fair peace. He wanted disarmament and a League of Nations set up, where countries could settle their problems without war. David Lloyd George (Prime Minister of Britain), wanted justice, not revenge. He said the treaty must not be harsh because that in return would just cause another war in a few years time.By far the harshest of all the Big Three was George Clemenceau the Prime Minister of France. Most of the war had been fought in France, so he wanted revenge and to punish the Germans for the massive destruction they had done to France. He also wanted Germany broken up (weakened), so that France couldn’t be invaded again. Basically Clemenceau’s aim was to completely shatter Germany. The terms of the treaty include – blame for the war (cause 231, war guilt), high reparations, army restrictions and loss of territory.In addition to the huge loss Germany had already suffered, the worst of it all had to be the extreme amount of reparations. A figure was set in 1921 of ? 6,600. 000 million. Germany was seriously disadvantaged, because reparations economically crippled them. The first of the payments were made in 1922 (only just), and in 1923 Germany falls behind on payments. France gets angry and invades the Ruhr, in the Ruhr the German workers go on strike and to pay them the government prints more money, which creates hyperinflation. This meant it was cheaper to burn money than firewood.The economy was hugely suffering and as a whole so the country. The Germans were angry for having to take blame for starting the war. Another consequence of the treaty was the League of Nations, which was apart of Woodrow Wilson’s 14 points. The league was very weak because the three big powers were not involved and they needed the big, powerful nations to strengthen the league. This was so they could have more authority, because hardly anybody listened to the League. It was pointless because there weren’t very strict penalties and if countries didn’t agree with the League they would just drop out.However the League did have a few successes, such as when they freed 200,000 slaves in Africa and Burma after they attacked slave traders. The League also worked to prevent malaria and leprosy as well as taking home half a million World War One prisoners of war. In addition to those successes the league also set up camps and fed Turkish refugees and sent economic experts to help Austria and Hungary. Although the League was relatively weak, they had a number of successes, but even the successes didn’t seem to overcome the failures of the League.Eventually when war broke out in 1939 the League closed down and ultimately failed to prevent war from happening. In conclusion World War One was the major cause of the Treaty of Versailles, along with the aims and attitudes of the Big Three, which caused an awfully harsh treaty to be created. This in turn economically crippled Germany, because of the huge reparations and also left the Germans feeling angry for having to take the blame for starting the war. The final consequence of the treaty mentioned in this essay was the formation of the League of Nations, which in time closed down because of more failure that success to prevent war.