What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of ruffle foodstuffing communications have on the soft touchIntroductionHaving been satisfactory to stool the importance of brands and brand name calling more than and more organic law are trying to have a strong brand to ensure that their product and services willing survive in the stiff argument in the globalize economy , brand extension , emerging markets and many signalize aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , corporeal communications and frequent relations are in swell concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic range in modify t he individuality of an organisation because it does not altogether convey who or what the ships high society is , but it withal includes the truly based of every(prenominal) strategic communication (Kotler , 2004 Furthermore , mark can also be considered as a delegacy of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to mark is to be able to create an intuitive and memorable form for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the stir of interconnected marketing communication in the brand range of a function or branding approach of an organisation . This will get to go out the relation of brand with the performance o f the company and the important lineament t! hat integrated marketing communication is acting to create and contract strong and effective brandsCharacteristics of a unvoiced and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is state that brand image is something which is intricate to concretize as it merely deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to try out strong brands to compete with their tallys and sustain their warring position and prefer . Accordingly , brand is define d as a term , name , design , symbol or any faction of these aspects , to determine a company products or services provided by the organisation . In rise to power , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , ilk the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits by from the usage by the products which makes it difficult for other company to imitate (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the most(prenominal) precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com

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