'International Marketing Essay\r'

'1. What atomic number 18 the basic goals of marketing? ar these goals germane(predicate) to global marketing?\r\n marketing activities represent an organization’s efforts to return customer wants and require by religious offering products and services that pee-pee value. These goals are relevant in virtually every spell of the world; however, when an organization pursues market opportunities away of its home democracy (domestic) market, managers quest an intelligence of additional conceptual tools and guidelines.\r\n2. Identify and shortly describe some of the forces that have resulted in increased global integration and the discipline importance of global marketing.\r\nThe dynamic involving cause and restraining forces is shown diagrammatically in Figure 1-2. madcap forces include regional economic agreements much(prenominal) as NAFTA, converging market wishs and wants, technology advances such as the net income and global TV networks, transportation imp rovements, the need to recoup high product development costs in global markets, the need to improve quality through R&D investment, world economic trends such as privatization and finally, opportunities to use leverage, embodied culture, and the continuing presence of national controls that create trade barriers.\r\n3. Describe the difference amidst ethnocentric, polycentric, regiocentric, and geocentric watchfulness orientations.\r\nThe premise of an ethnocentric orientation is that home plain products and management processes are superior. An ethnocentric bon ton that uncomplete sources inputs from, nor seeks market opportunities in the world out-of-door the home country may be classified as an international company. A company that does business abroad spot still presuming the superiority of the home country may be classified as an international company. Such a company would rely on an extension dodge whereby it would export, without adaptation, products designed for th e domestic market.\r\nThe polycentric orientation that predominates at a multinational company leads to a view of the world in which all(prenominal) country markets is different from the others. Local country managers operating with a high spot of autonomy adapt the marketing motley in a polycentric, multinational company. Managers who are regiocentric or geocentric in their orientations name both similarities and differences in world markets. grocery store opportunities are pursued using both extension and adaptation strategies. The regiocentric and geocentric orientations are characteristic of global transnational companies.\r\n'