Pho 24 – Vietnamese Franchise System

staff 1 1. Brief account statement of the chosen companion. 2. The companys bursting charge tale Mission, Vision, Major Goals, Core Values. 3. Some forward evaluation of the chief executive officers leadership capabilities in akinness with key characteristics of smashing strategic leaders. headway 1. Brief history of the chosen company. 1. Introduction PHO24 used to be a Vietnamese noggin take in place twine belonging to Nam An assembly, the biggest F& angstromB Corporation in the country.Apart from PHO24, Nam An Group has owned and operated many early(a) contrary F& angstrom unitB brands including An Vien Restaurant, aphorisms Nam An Restaurant, ThanhNien Restaurant, An Restaurant, fineness Ice Cream, Goody Plus Ice Cream, Ibox coffeehouse, etc. The freshman PHO24 outlet was extended in June 2003 on Nguyen Thiep Street, opposite to the prime landmark Saigon Sheraton Hotel. By June 2010, PHO24 has opened 77 outlets in Ho Chi Minh City, Ha n iodine, Da Nang, Vung Tau, NhaTrang, Binh Duong, seat of government of Indonesia (Indonesia), Manila (Philippines), Seoul (Korea), Phnom Penh (Cambodia), Sydney (Australia) and Hong Kong.PHO24 plans to open more(prenominal) farm animals in all major cities of Vietnam as well as in afield markets, where thither be extensive Asian populations. The founders believe that PHO24s trading concept is unique but easy to reproduce due to its small space requirement, miserable investment, standardized transactional procedures, and virtually importantly, the height musical note of the forage. Now, PHO24 bean plant restaurant drawing string belongs to VTI, owner of Highlands Coffee, Hard Rock Cafe, Emporio Armani, Swarovski, Aldo, La Vie En Rose, Debenhams, Coorslight, Orangina 2. punctuate name PHO has been the roughly famous sweetie of Vietnam but it was scarcely known as street solid forage for many decades. Therefore, the founders of PHO24 saw this is an excellent fortune to create a n ew business concept that meets the high standards but take over preserving the traditional value. After nearly 2 years of market research specially the guests taste PHO24 has invented a unique flavor for PHOs store derived from 24 top-quality ingredients and spices. The event24ismeaningfulforPho24 * Pho24 locationsopen24hours. Pho24 alsousesatotalof24ingredientsandspicesinitspho inventory * Diligentlystewedfor24hours forwardsitisserved. * The24ingredientsplusthethorough provisoprocessensuresthatthephobrothat Pho24hasa completeandsumptuousflavor, gibetothecompany. * ThebrothrecipeisthesameinallPho24locations,asis anticipateforanyfood license. SowheresoeverPho24takesitsphodishes,youshouldgetthesamerichflavorandtasteofitspho. ThisiskeytoasuccessfulfranchiseanditswhythephoexperienceofferedbyPho24is fastpickingupin oecumenic frequentity.PHO24 has been consecutively the winner of The Guide Awards voted by readers of Vietnam Economics Times, ThoiBaoKinhTe Viet Nam and Tu Van Tieu D ung cartridge during 6 years from 2004 to 2009. In 2008 Pho24 was voted as an International Franchiser of the Year, accepted by FLA Singapore. In 2010, PHO24 is one of the top 10 Ho Chi Minh City One 100 Excitements which voted by travelers. 3. The Milestone of The Company 2012 drive to r for each one 200 outlets total 2010 mug began to open shops in China and Japan. 12/2009Franchise stores open at No. South Korea and Hong Kong, bringing its total stores to 73rd (more than 57 stores in the city. HCMC),with16 stores in foreign countries (Indonesia, Cambodia, Korea, Philippines, and Hong Kong). 8 / 2009 New franchise agreements in Hong Kong and Macau. go out open its premiere store in Hong Kong and Macau in October 10/2009 3 / 2009 agree number of noodle shops in Vietnam and 24 foreign countries has reached number 70 aft(prenominal) six years in operation 9 / 2006 Pho 24 and VinaCapital the leading monetary companies in Vietnam officially signed a cooperation and investm ent. / 2005Open the first franchise in foreign countries (Jakarta, Indonesia). We have 6 noodle shop in Jakarta on 24 November 2008. 1 / 2005Open the first franchise store in Ho Chi Minh district, followed by a hardly a(prenominal) other shops in the major cities of Vietnam kindred Da Nang, NhaTrang,Vung Tau, BinhDuong 12/2004Opens first store in Hanoi, the capital ofVietnam and also the capital of pho 6 / 2003Opens first store at No. 5 Nguyen cards, district 1, Ho Chi Minh City. Shop quickly became popular destinations for tourists and residents. Question 2.The companys mission statement Mission, Vision, Major Goals, Core Values. Pho24s Vision To be the number one Vietnamese Pho and Noodle brand in the world. Pho24s Mission To be the orbiculate Category Developer for Chain Pho with the Objective of beingness the first mover in each market we enter. Pho24s major goals put one over PHO24 become the number one and the most famous Vietnamese Pho and Noodle Brand in the world. Pho24s core determine Always lease customers come to PHO24 with large expectations and to cash in ones chips with full satisfaction. Business school of thought E reallything we do is based on quality, customer service and integrity. We believe that repeat customers be the lifeblood of our business. We also trust that new customers atomic number 18 valuable energy for our business discoverment. Therefore, we press our guests to come to any PHO24 outlets with great expectations and to leave with full satisfaction. We only select franchisees that stop sh be and convey our high standards to our customers Question 3. Some preliminary evaluation of the chief executive officers leadership capabilities in comparison with key characteristics of bully strategic leaders. Ly Quy Trung was born(p) in 1966 in SaiGon.He founded Nam An Group. Subsidiary Pho24 noodle soup drawing string is the largest chain restaurant in Vietnam. Nam An Group also acts as general distributor for for eign food brands such as Australian franchise Gloria Jeans Coffees, Canadian stock- compose yogurt vendor Yogen Fruz and Singaporean bakeshop chain Bread Talk. The Group all told owns a dozen restaurant fetter in Vietnam, including Maxim Nam An gourmet restaurants and Cafe Terrace bistros. According to the aforementioned qualifications, we washbasin identify some key features which all converge in Ly QuyTrung, the successful CEO of Pho24Firstly, he has very earnest mickle and wide perspective. In order to develop Pho24 to be the world wide subdivision to rival with McDonalds or KFC, from the very first days, Ly QuyTrung has invested in R&D or qualification testing, mend other people said that they are not necessary for such a Vietnamese restaurant. He is a arranged leader. Being well aware of his companys position in the market, in spite of the fact that there are a lot of new competitors wish well Pho Vuong, Pho Cali, etc. Ly Quy Trung believed that they are not his principal(prenominal) rivals. He was confident to claim that the quality of the foods and service, along with the prestigious branch are not something that we can create in the short term of time. He was cared somewhat the domestic market. But that is not everything, his principal(prenominal) strategy is to make traditional dish of Vietnam pho become a fast food franchise appeared over the world. It is clearly shown in the vision of Pho 24 To be the number one Vietnamese Pho and Noodle Brand in the world.Finally, he has willingness to arrogate and empower, which is needed to be a good leader. By choosing franchise business model, Ly Quy Trung do decision of building a chain of restaurant about traditional food, feast it over the world. He built the closed book recipe for his dish, created the dining environment and other differentiation factors for his brand names. Then, he didnt have to control all the chain but only be the managers and controllers, fetching care about the quality of products and services in chain restaurants.Empowering people like that, he has created jobs for thousands people, changed the habit of the Vietnamese of eating n sidewalk not good for health, as well as make a nice appearance of traditional food for the foreigners an efficient way to form our culture and promote Vietnamese tourism. In conclusion, Ly Quy Trung is a successful talented leader. Although there has been more and more difficulties, Pho 24 still strives to contribute for Vietnam economic development and make their brand famous and popular in over the world.