Research Project

look for Proposal Investigating the ch totallyenges and opportunities of Ben toss dulcify and suggesting applicable strategies for future ca theatrical rolement of dong A Company-owner of Ben steer discolouration August 2012 1. Introduction This investigate is conducted in a petty time, so obviously it allow for have limitations. The query moually cerebrate on evaluating, collecting selective cultivation and cultivation about how costs of coco fascinate on Ben tree diagram coconut meat palm Candy and likewise on Ben steer mass. Besides, the elements such as blood of materials, tonicity of coconuts, quantity will besides be considered.The re seeker is particularly interested in how telephoner tail assembly transfer challenges to opportunities. In condescension, company call for to maximize profit, but it too must make sure the development gutter be watched sustainable. exploitation compend techniques the looker wants to superman out what company needs to do and what strategies pot help company. The researcher chose to study this topic because he is aw atomic number 18 of the importance of sustainable development when Ben point province wants to importanttain and develop this traditionalistic growths. 1. 1 query background 0 ecumenic entropy a bout product/ armed service linked to look into According to theOfficial Site of Ben head province (2012), it currently has over atomic number 53 hundred coconut dulcorate enterprises, making up thirty part of local enterprises. Altogether, they churn out (produce much more than and not concentrate on quality) about 1 5,000 tons of products a year and control the local marketplace comp bed to virgin(prenominal) provinces. query Proposal- deck upd by DON rascalboy 10 0 General Introduction about Market of designated products/service In domestic market, coconut pukedy of Ben guide is exchange in provinces and cities all over the country and it is also exported to other countries includes Asian countries, China, Australia,Europe and matrimony America. 0 Market of the designated organization in research Ben manoeuvre coco Candy is a rise- drive inn check which is a specialty of Ben Tree. This smirch was named by DONG A General Production and Trading Company. The company, ceremonious in 1980, has gone through with(predicate) decades of development to become one of the leading in the business of coconut croupdy. Starting from a staff of plainly 50 employees, Dong A now has over 1000 people. Ben Tree cocoa palm Candy is distributed to over 200 retail outlets in Vietnam and many another(prenominal) an(prenominal) export markets. General information about the challenges that the market and organization atomic number 18 acing Ben Tree is currently facing with a wave of cutting coconut. This threatens to a lot of coconut manufactures. However, at that place is not much study to evaluate effects of these line of works. So, studying on this research is quite useful and important. It will provide fundamental assessment of current agency in Ben Tree province, some theories related to schema for Dong A Company plunder apply, aw beness of people in Ho Chi Mini urban center to assess the brand name of Ben Tree coco Candy. 1. Statement of problem Ben Tree, currently, has to deal with some knotty problems. The price of dry coconut, n Ben Tree province is now VEND 12,000 14,000 a dozen, meaning a coconut is worth only VEND 1,200. It is only 10 per cent of the price last year and early this year, separately dozen of coconuts have lost VEND 120,000 125,000 (Saigon Time, 2012). This leads to a result that many palms is losing as sodbusters cut them overthrow to grow other trees. If company does not consider cargonfully, it is interrogation Proposal-prepared by DON Page 1 1 easy to conclude that Ben Tree Coconut Candy will have a big advantage.This is not completely right. It power also be problem because busine ss can be lack of material n near future or even the price of coconut will be high after on. Coconut trees are not like orange, mango or panama, it cannot nevertheless be cut down and then planted for a poor time. It will obligate from 7 to 8 years before providing coconut fruits. So, it is like to be a threat for business, as it might append the cost of production where is a shortage of raw materials. The scrap point is the threat of copyright. Recently, Ben Tree Coconut Candy must compare with other products which breach the copyright of Ben Tree.A lot of fake products are named as Ben Tree Coconut Candy. This makes nodes to be inf utilize on quality of candy from Ben Tree. Moreover, the company is also lost revenue. The threat of substitute products is now increasing. on that point are a lot of international companies investing into Vietnam and they bring high quality candy with famous brand. Ben Tree Coconut Candy needs to ensure the quality will al rooms be remained at h igh take aim. 1. 3 seek objectives 1. Investigating and evaluating how price of coconut in Ben Tree province at the present effect to the Dong A Company as well as Ben Tree Coconut Candy. . Evaluate factors which will effect to the source of materials of company in the present and future. . Define purpose of node when purchasing coconut candy teenager and adult, from this apply applicable strategies to attract more customers. Page 12 4. Conduct a deal in Ho Chi Mini City to evaluate the awareness of customer as well as evaluate the brand name of Ben Tree Coconut Candy in this market. 1. 4 question researchs The following are questions which are used to define and evaluate the effect of main factors to Dong A Company as well as its product Ben Tree Coconut Candy. . How does price of coconuts effect to price of Ben Tree Coconut Candy? What should company do to remain the price of raw materials? . What do coconut farmers act with current situation in Ben Tree province? 3. What do competitors match when the sources of material change? How do compassionateness tong A company? 4. What is main purpose of customariness procureing coconut candy? 5. How many percent do customers know Ben Tree Coconut Candy brand? How do they know? 6. What are main expectations of customer toward coconut candy? 1. 5 explore methodology 1. . 1 Research approach In this research, the researcher considers the deductive approach to analysis information. The researcher uses existed theories which will be described in intended literature section in stray to analyses the info. Page 13 1. 5. 2 Research strategies The research focuses much on using appraise. The conduct of a survey is to obtain information that can be analyses in order to extract patterns and make comparisons (Bell, 1999). Describe (1998) utters that the use of a survey is a research system rather than a research method.The strategy can include methods such as 0 questionnaires, 0 consultations, 0 documents and 0 observation. These methods will be described detail in data collection method. Source BP Professional Education, 2010, page 39 Page 14 1. 5. 3 Research design QUANTITATIVE DATA In this research, numeric analysis of data will be strongly centre. This design can help the researcher to be easy to evaluate, compare and present results in tables, charts or diagrams. The questions in the questionnaire survey will be designed as quantitative questions so that the researcher can use quantitative analysis.There are three important techniques which can be applied in the analysis 0 Personalization there will be a measurement scale. For example, the retort of one question will be ranked an attribute betwixt 1 and 5 with 1 for poor and 5 for good. 0 meter For example, the respondents might be asked to assess the quality of Ben Tree Coconut Candy. 0 The collected data can be broken into parts to analysis. qualitative DATA However, to make the research more accurate and effective, qualitat ive research is also used. Qualitative analysis is the analysis of data in a non-numerical way (BP Professional Education, 2010).The qualitative analysis is establish on information from interviews. It is an un trammel number of non-standard responses. O QUANTITATIVE / QUALITATIVE DATA page 15 The follow diagram shows a brief of how problems can be analyses Qualitative analysis Identify problem (from survey) Suggesting solutions & making decisions Quantitative selective information collection methods There are many methods to collect data. Data can be collected in a variety of way, in antithetic settings and from different sources (Seeker, 2000). However, there are two mains categories of data primary and secondary.Primary data The researcher uses method to collect primary data through 0 interviews and 0 questionnaires Interviews As the limitation of time, the researcher cannot conduct many interviews. There are two objects of people coconut farmers and owner of coconut spys 0 Gr oup 1 For coconut farmers 0 The researcher is vent to interview about 5 people. 0 They are in Bin atomic number 91 District. The interview is prepared as fully structured. It means all quintette people are petition the same questions. 0 The wording of the questions and their order are set.Page 16 0 Responses from coconut farmers are recoded on a standardize schedule. 0 Before going to interviews, the researcher will prepare a list of questions. These questions are focused on the awareness of farmer about current coconut price, what they expect and what they would like to do with their coconut palms. Group 2 For owner of coconut shops 0 The researcher is going to interview 4 owners 2 owners of Than Long Coconut Candy shop and 2 owners of Ben Tree Coconut Candy shop in chewing Than District, near Reach Mime Bridge. 0 The type of interview existence used is semi-structured.Questions are prepared in advance, but depending on the situation of the conversation, the researcher can ad opt the schedule from interviewee such as asking explanations, omit particular questions which seem inappropriate with interviewee. Questionnaires Questionnaires have two categories are self-administered and interviewer administered. However, as the limitation of time, the researcher uses interviewer administered. Following with that, the type of questionnaire being used is grammatical construction to face questionnaire. 0 1 . Face to face questionnaire 0 The researcher comes to meet respondents.During asking, the researcher can explain what respondent might confuse and might also obtain in-depth answers. This method makes the response evaluate to be obtained. It is easy for researcher can summaries the survey and evaluate results. 0 2. Sample size page 17 The researcher is going to survey the idea of 45 respondents who are of age from 16 to 45 in Ho Chi Mini City. The researcher comes to three main supper market Maxima Congo Ho, Big C (Hang Van HTH Street) and Coop Mart ointmen t Kim. In each supper market, the researcher chooses 15 people to do the survey.Designing the questionnaire 0 There are two main parts in the questionnaire. They are the questions included and the overall appearance. The questionnaire includes 20 questions. 0 With the appearance, the researcher writes an introduction which shows information about the survey, the introduction points out that the research will not price respondents such as personal information, ideas, and honor. Besides, the questionnaire also has a clear instruction. 0 Types of questions There are main types of question being used in the questionnaires 0 closed question, 0 list question, 0 category question and 0 open-ended question.Secondary data The researcher also uses second data which was collected by someone else for their own purpose or for ecumenical use. The main sub-group of secondary data being used in this research is documentary data. Documentary include written materials and non-written materials. Wi th written documentary data, there are sources which will be used 0 Books there re books related to research project such as HON./HAND byplay course books which are published by BP Learning Media Ltd. Research Proposal-prepared by DON page 18 0 Newspapers for example SAA Goon Times. daybook and magazine articles for example Donna gran SAA Goon Entrepreneur With Non-written sources of documentary data 0 pictures 0 television programmed, for example, Ben Tree channel, VIVID, VT. 0 Source of second data from internet is important for researcher to conduct the study. Name meshing address Tool Tree http//territories. Van/ News Dona h Nan SAA Goon Online Ben Tree Official Vietnam The Saigon Times http//paper. Admonishingly. Van/ http//English. Bent. Gob. Van/ description Up-to-date resource. The network situate is very famous.It includes several areas such as Business, Politics, Society and etcetera Up-to-date resource. Main area is business and financial information The formalise d site of Ben Tree province. Http//Vietnamese. Vengeance. Com. Van/ The national English language occasional http// English. Testimonies. Van/ The business modernspaper. It updatability information in business, banking, and finance. Page 19 2. think literature This research focuses on how to help Ben Tree Coconut Candy to be unquestionable sustainable by analyzing challenges and opportunities.Following with Porters five forces, Dong A Company can analyses the business to take advantages as well as reduce threats. 1 . Five forces are Supplier power for example, this can impress to inputs on cost. If Dong A has little suppliers, they supply near input for company, so if they do no supply, company might face problem. flagellum of substitutes challenge from substitute products such as banana candy, chocolate, or marshmallow. Business needs to evaluate this factors as it increase the competition as well as threatens the sales of product.Buyer power wholesales who are major custome rs of Dong A Company can have high power of dicker as they buy a large amount product from company. Threat of new entrants new coconut manufactures might impact to revenue as well as market share of Ben Tree Coconut Candy. competitive rivalry Dong A can know what advantages that company has so that it can against the strength of competition in the candy industry. 2. The interrelation amid building the success branding of product and brand loyalty of customer Moreover, to build a strong brand in business, a business needs to satisfy customers.Meghan (1995) states that there is an interrelation between page 20 building the success branding of product and brand loyalty of customer in consumer purchasing patterns. This requires company needs to always remain and develop its quality to meet customer expectation and then to make the brand of product to be stronger. 3. Four As in marketing E. Jerome McCarthy (1960) proposed a four As in marketing which has since been used until today. Th is theory focused on how to analyses a strategy when business does marketing. Four As includes product, price, progression and place.The term product is related to features of product such as brand name, packaging, warranty, quality and support. 0 The term price is likely to be a main factor which attracts customers. It refers to the process of setting price for product, pricing strategy or price discount. 0 Promotion includes advertising, sales promotion and refers to heterogeneous methods of promoting product. 0 The term place or distribution refers to how product is sold to customer such as distribution channels. It is clearly that, if Ben Tree Coconut Candy wants to develop and attract more customers, it must build up suitable strategies.Hawkins and Motherboards (2007) states that all marketing decisions are based on assumptions and experience of consumer behavior. hotshot official definition of consumer behavior is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and alliance (Lars Peeper, 2011)Research ProjectResearch methodological analysis Analysis of factors shaming Online shop Submitted by - Pranav Sood 400907018 Amity Anand 400907031 Mehul Shukla 400907034 Research methodology Introduction Indian consumers as a whole top about 55% of the total usage expenditure on food items. According to a survey conducted by ORG , the expenditure on non-food items has recorded large growth that the expenditure on food items. Consumers decide whether , what, when, from whom, where and How much to buy. They can avail various mediums to buy the products.But currently we are living in the age of internet. According to a study , About 44 percent students use net income in India and overall 72% of young people access Internet on regular basis. overdue to the vast usage of Inte rnet, the buying patterns have been changed. It has changed the way goods are getd and sold, resulting to the exponential growth in the number of online shoppers. However , a lot of differences concerning online buying have been discovered due to the various consumers characteristics and the types of provided products and services.Attitude toward online shop and goal to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product distinctiveness, previous online obtain attending and faith in online shop. Therefore, understanding who are the ones consuming and why they choose to use or keep forth from the Internet as a distribution channel, is a critical military issue for both e-marketing managers and consumer thinkers.There are lots of companies which are providing the platform to consumers to buy the products through online. Online consumers tend to be fall apart educated. Hig her computer literacy makes internet obtain smarter. Their awareness about the internet also makes them better positioned to identify and take decision for products and services. By the internet, consumers find that they no longer have to subscribe fixed prices for the products and services and through the click of a few buttons the last(a) priced, highest quality product can be found.The concept of online shopping developed gradually, after the launch of the World Wide weave. Charles Stack was the first person to create an online book store in 1992. Even Pizza field hut opened an online pizza shop, whereas eBay and Amazon took the concept of online shopping to an entirely new level. Online shopping began in full swing since the year 1996. 1 Research methodological analysis boilersuit, 71 million users accessed Internet in year 2009, with 52 Million active users who accessed it atleast once in a month.The first put on that a customer derives from e-retailing is convenience as it saves time and efforts for todays time starved customer at the same time providing a plethora of choices for wide category of items and also the luxury of comparing the offerings from different vendors all at the click of his mouse. Another most obvious proceeds of online shopping is the world-shaking discounts that most of these e-retailers provide to attract the customers. Also online stores are usually available 24 hours a day and not limited by global time differences.Searching or browsing an online catalog can be faster than browsing the aisles of a physical store. Along with information about a company and its products, buyers can also have better access to product review and rating systems. However, many people good-tempered locate information on the internet and purchase products offline at traditional stores, conversion rate being very low. Research shows that between 65% and 75% of consumers that initiate an online tran saction collapse to complete the transaction. Online shopping is the process consumers go through when they decided to shop on the Internet.The Internet has developed into a new distribution channel (Hollensen. 2004) and the evolution of this channel has been identified by Smith and Rupp (2003) to be the most significant contribution of the information revolution. Using the Internet to shop online has become one of the primary reasons to utilize the Internet. feature with searching for products and finding information about them (Jomes 2003). Smith and Rupp (2003) also state that the consumers have never had access to so many suppliers and productiservice opinions. 2 Research Methodology ProblemAt any give time there are millions of people online and each of them is a potential customer for a company providing online sales. Due to the rapid development of the technologies surrounding the Internet, A company that is interested in selling products from its web site will constantly have to search for an edge in the fierce compe tition. Since there are so many potential consumers, it is of the out most importance to be able to understand what the consumer wants and needs. The importance of analyzing and identifying factors that influence the consumer when he or she decides to purchase on the Internet is vital.Since the Internet is a new medium for there have been new demands set by the consumer. That is why it is crucial for the online retailers to know what influences the online consumer. Objectives of the research ? To square off the factors affecting consumer behaviour towards E- Shopping. ? Of the determined factors identify that have major impact on consumer purchase intent. ? To study the product segments pet during online purchase. Research fire There are two most commonly used research approaches, the inductive and the deductive method.The inductive research method attempts to set up a theory by using collected data, while the deductive research approach attempts to find the theory first and then bear witness it to the observed data. We chose a deductive research approach for our study as we would move from the more general to the specific. 3 Research Methodology Methodology Initial Phase ? The first step towards our research was to decide on the factors which we will consider for our study. With the resources and the time available we decided to go in advance with the following factors ? Experience on computers Comparison with Offline channel ? pledge of culture ? Money Savings ? devisal ? Variety ? Previous Experience ? benefit of Website ? Product Availability The preceding(prenominal) factors are made the independent variables and the purchase intent is the dependent variable which would be explained by ? Online shopping intent. ? Overall perception of online shopping. meditation Formulation ? After determining the factors we made the theory for our research which would be mentioned in the later section. 4 Research Methodology Data Collection Phase ?The next st ep was to develop a Questionnaire (Annexure-1) that asks questions to the respondents on the above mentioned parameters and also on the products they prefer for online shopping. ? The Questionnaire was designed on the Google docs and the survey was started. Analysis Phase ? After the collection of data (Annexure-2), each factor was tested for normal distribution. ? The process of testing the hypothesis was based on the regression simulation. Interpretation Phase ? The results from analysis were interpreted and germane(predicate) factors were drawn out. ?The research is concluded with the findings. 5 Research Methodology Hypothesis The following are the hypothesis made by us for our research, the model would be based on the assumption that independent variable has a linear relationship with the dependent variable Null Hypothesis for all tests H0 varying has no relation with online shopping intent. Alternate Hypothesis H1 Security of Information will affect the online purchase int ent. H2 Variety of Products affects the online purchase intent. H3 Web Site Quality affects the online purchase intent.H4 Money Savings affects the online purchase intent. H5 contraption affects the online purchase intent. H6 Discounts Available affects the online purchase intent. H7 Time Savings affects the online purchase intent. 6 Research Methodology Analysis The first task is to prepare a questionnaire that asks questions to the respondents and on the basis of their responses we can accept or the hypothesis. The detailed questionnaire is given in Anexxure-1. At the last of our questionnaire, we have a question metre the online shopping intent.The responses would be used to measure dependent variable. Reliability Since the Cronbachs Alpha is 0. 7 the data is reliable. Normality The output sheet (Normality. spv) addicted with this report contains the histogram and the normal distribution curve One Sample T-test One sample T test was conducted to know the significance of these factors and results are shown in the table . And it is evident that p value (0. 000) is less than significance level of 0. 05 for all the factors. 7 Research Methodology Hypothesis TestingH0 Variable has no relation with online shopping intent. H1 Security of Information will affect the online purchase intent. Since sig. value 0. 05, as affirm by above tables. The void hypothesis is rejected, therefore online security has a significant relationship with online shopping intent. 8 Research Methodology H2 Variety of Products affects the online purchase intent. Since sig. value 0. 05, as confirmed by above tables. We fail to reject null hypothesis , hence product variety has no significant relationship with online shopping intent.H3 Web Site Quality affects the online purchase intent. Since sig. value 0. 05, as confirmed by above tables. The null hypothesis is rejected, hence web site quality has a significant relationship with online shopping intent. 9 Research Methodology H4 Mon ey Savings affects the online purchase intent Since sig. value 0. 05, as confirmed by above tables. The null hypothesis is rejected, hence web Money saving has a significant relationship with online shopping intent. H5 Convenience affects the online purchase intent Since sig. value 0. 05, as confirmed by above tables.We fail to reject null hypothesis , hence Convienence has no significant relationship with online shopping intent. H6 Discounts Available affects the online purchase intent 10 Research Methodology Since sig. value 0. 05, as confirmed by above tables. We fail to reject null hypothesis , hence Discounts and offers has no significant relationship with online shopping intent. H7 Time Savings affects the online purchase intent Since sig. value 0. 05, as confirmed by above tables. We reject null hypothesis , hence Time saving has no significant relationship with online shopping intent. 1 Research Methodology Demographics Analysis What are the category of products most pre ferred by consumers during online purchase ? This shows that majority of consumers purchase Electronics goods followed by Books and Apparels. How often do consumers go for online shopping (Frequency) ? This concludes that majority of consumers shop once in a month followed by once in six months. How much consumers spend in online shopping ? 12 Research Methodology 13 Research Methodology Annexure-1 14 Research Methodology 15 Research Methodology 16 Research Methodology 17