marketing pricing objectives :: essays research papers

Pricing objectives are goals that describe what a firm wants to arrive at done set. Pricing objectives must be stated explicitly, and the statement should accept the time frame for accomplishing them. There are six stages of backcloth equipment casualtys. They are developing determine objective, assessing the target food markets evaluation of price, evaluating competitors prices, choosing a basis for set, selecting a price dodging, and determining a specific price. Cost-based pricing is adding a dollar amount or circumstances to the cost of the fruit. undetermined pricing is adding a specified dollar amount or percentage to the sellers cost. Markup pricing is adding to the cost of the product a preset percentage of that cost. Demand-based pricing if pricing based on the take aim of guide for the product. Competition-based pricing is pricing influenced primarily by competitors prices. A pricing strategy is an approach of a course or action designed to discover pricin g and marketing objectives. Differential pricing is charging different prices to different buyers for the analogous quality and quantity of product. Negotiated pricing is establishing a final price through bargaining. Secondary-market pricing is riding horse one price for the primary target market and a different price for another market. Periodic discounting is impermanent reducing of prices on a patterned or systematic basis. Random discounting is temporary reduction of prices on an unsystematic basis. Price skimming is charging the highest possible price that buyers who approximately desire the product will pay. Penetration pricing is setting prices below those of competing brands to penetrate a market and gain a solid market share quickly. Product-line pricing is establishing and adjusting prices of multiple products within a product line. Captive pricing is pricing the basic product in a product line low while pricing related items at a higher level. Premium pricing is pri cing the highest-quality or most versatile products higher than other models in the product line. Bait pricing is pricing an item in the product line low with the target of selling a higher-priced item in the line. Price lining is setting a limited number of prices for selected groups or lines of merchandise. Psychological pricing is pricing that attempts to influence a customers perception of price to gull a products price much attractive. Reference pricing is pricing a product at a moderate level and positioning it next to a more expensive model or brand. Bundle pricing is packaging together two or more complementary products and selling them for a single price.