Corporate social responsibility and customer satisfaction in the Dissertation

Corporate social responsibility and customer satisfaction in the hospitality industry - Dissertation Example Business operations matching with the sustainability standards has turn out to be a significant issue for organizations and their stakeholders on a global level and is today the part of conventional business framework. Well-known as CSR, the concept requires a principled and dependable position in business operations to take account of the community’s well-being. Idea for a novel trade framework combining the ethics and business, lucidity, the surrounding, stakeholders and society are now widespread, needing dialog between society, government regulators and businesses. The significance of CSR within the travel and tourism sector has grown, especially, in the prevailing years along with the ecological issues of climate change, depletion of natural resources, degradation, fair trade, and human rights issues (Sheldon and Sun-Young, 2011).From the present study the tourism sector can gain relevant insight about the latest trends of the hospitality industry and thus they can formul ate their upcoming strategies keeping in mind the needs and wants of the consumers. On the other hand the consumers who wish to avail such services can get to know about the corporate social responsibility of this sector and can also get access to other relevant information. Moreover this study would prove to be helpful for the stakeholders related to the industry who will get an idea about the future prospect of the industry and accordingly they would plan their investments into the sector. Research Aim The main aim of the current study is to explore the significance of Corporate Social Responsibility within the industry. Research Objectives The various objectives of the study are listed below- 1. To explore the impact of CSR on hospitality organizations and customer satisfaction 2. To analyse how hotel uses the CSR as a marketing tool 3. To investigate the barriers to CSR in hotels 4. To suggest recommendations for hotels regarding their CSR practices Initial Review of Relevant Li terature Definition of CSR The term Corporate Social Responsibility represents a management notion whereby the firms combine the environmental and social aspects within their business activities and dealings with their shareholders and investors. It implies a scenario by the means of which the firm gains a balance between the environmental, social and economic necessity whilst at the same time meets the expectations of the stakeholders and shareholders (United Nations Industrial Development Organization, n.d.). The concept has received growing attention during the earlier decades, both amongst the academic fiction and practioners. The initial focus of the firms was on the â€Å"social† duties and responsibilities for instance community based programs, paying fair salary to the employees. However a recent inclusion to this concept is the responsibility towards the environment for instance the elimination of the carbon-dioxide emissions from the surrounding. The concept of â₠¬Å"environmental CSR† has become an essential area of CSR and acts as an extremely important element in the corporate world (FLAMMER, 2013). According to the