Restaurant Business Essay

The popularity of fast food establishments came in the 1980’s, and over the last years, the industry has consistently posted double-digit growth rates. Supporting human resources include hotel and restaurant managers and assistant managers, housekeeping supervisors, security personnel, chefs, cooks, waiters, bartenders, and other related workers and professionals directly involved in hotel and restaurant services. Francis Villaluz a director for marketing of Gerry’s Grill was asked how’s the  restaurant industry  doing these days and what’s its greatest challenge? He said â€Å"It’s still doing well, we’re still getting crowds. There’s still a need for it. The restaurant industry does have seasonality like other businesses. Gerry’s Grill  has 17 branches. Growth depends on the area you are in. According to our survey, restaurants are location-driven. People who eat in a certain branch live or work a few kilometers away. † Villaluz also mentioned that in the course of business, if sales will slightly go down, it means businessman have to reinvent and repackage. Manilareview. com reported that like every other country, the food industry has flourished very well in Philippines. Filipinos love to eat and that’s the reason why you will see a lot of restaurants and fast foods restaurants scattered in the cities. These restaurants and fast foods can be local or international food chains. Filipino food and chefs are considered one of the best in the world. It is hardly surprising that Filipino food is often labeled as somewhat strange (like the â€Å"balut† for example) but in its own way, its food is a unique mixture of eastern and western cuisines and reflects the history of Philippines. The Filipino food includes dishes and cooking procedures from China, Spain, Mexico, United States, and more recently from further abroad. However, what makes them Filipino is the history and society that introduced and adapted them; the people who turned them to their tastes and accepted them into their homes and restaurants, and specially the harmonizing culture that combined them into modern Filipino fare. Some of the popular fast food chains of Philippines are Jollibee, McDonald, KFC, Chowking, etc. and popular restaurants being Abe, Chelsea, Friday’s, Chili’s and a lot more. Attracting a huge crowd to restaurants or fast foods require more than just good food. Though important, good food is only a part of the total dining experience. Equally important is believed to be the way people feel while in the restaurant. This physical and emotional response is a result of the atmosphere, the total environment to which customers are exposed. The proper atmosphere can make the food, service and whole dining experience seem better. For that reason a restaurant or a fast food must take care of the following to please its customers. This includes checking the cleanliness of the place and freshness of the food, guarded premises, parking area where people can park, ambiance and landscaping, building design, lighting, and even music. FOREIGN Even in a business based on flavor, there’s no need to sugarcoat the truth: The restaurant industry is facing hard times. In December, the National Restaurant Association (NRA) released its 2009 Restaurant Industry Forecast that predicted although 2009 restaurant industry sales will exceed $566 billion–a 2. 5 percent increase from last year–the numbers translate to an inflation-adjusted decline of at least 1 percent. And that’s putting it kindly. Right now, credit is tight and investment capital is practically nonexistent. Inevitably, the consolidation of the banking industry will have a detrimental impact on restaurants nationwide.