MindTree Case Study - 5010 Words

_MindTree_ Case Study MGMT2311 Debaditya Biswas 20916078 Elise Chon 20937795 Thomas Fyffe 21327772 Lin Wee 21566698 1. INTRODUCTION Founded in 1999, _MindTree_ is a global information technology (IT) and research and development (RD) Services Company with corporate headquarters in India and the U.S. (_MindTree_ 2014). Upon establishment into the Indian IT industry, _MindTree_ has been providing IT support in areas such as testing, digital transformation, data analytics and infrastructure management, as well as various RD services, including Bluetooth and Cloud enablement (_MindTree_, 2014). _MindTree_ is also widely known for its innovation-driven and knowledge-intensive practices, thus placing a high emphasis on knowledge†¦show more content†¦Employees with this essential skill are very necessary for a company that is looking to escape the mid-sized trap through revenue growth amongst other strategies. SETTING POTENTIALLY FAR-FETCHED GOALS Despite generating profits of over $100 million (Garvin Tahilyani 2011), _MindTree_s revenue growth began to decrease in the years leading up to the 2009 Global Financial Crisis (GFC). The GFC simply exacerbated this trend, resulting in decreased expenditure on the advanced technology necessary for _MindTree_ to execute the projects and services it depended on for revenue. Coping with economic recession requires organizations such as _MindTree_ to adjust business goals, objectives and practices in order to adapt to the external economic environment. In 2010 _MindTree_ announced the 5*50 initiative as part of the greater strategy of achieving $1 billion in revenues by 2014 (Garvin, Tahilyani, 2011). The initiative asks that the _MindTree_ Minds (the employees) envision new business ideas that will be able to generate $50 million in five years. Employees can work individually or in groups and will be given three months to conceptualize and submit their idea. The submissions will then be assessed by a panel of the firms CEOs and managers, and the most viable 5-7 business ideas willShow MoreRelatedSharing Of Knowledge Management Systems1194 Words   |  5 Pagessharing of knowledge. This means that employees were motivated by rewards such as promotions or bonuses in order to share knowledge in an organisation (Minbaeva et al 2012). At MindTree, Communities of practice are essential parts of the organisation and reflect the socio-technical approach to knowledge management. Community meetings offer employees a chance to interact on a one-on-one basis to discuss, compare and brainstorm new ideas and trends. The leaders of these communities who facilitate discussionsRead MoreSupply Chain Management Solution for Hindustan Unilever : Case Study875 Words   |  4 PagesSupply Chain Management Solution for Hindustan Unilever : Case Study Existing Situation With nearly 1000 products, HLL distributes them nationally through a network of four warehouses, more than 40 agents, 7,500 wholesalers and a number of large institutional customers. HLL, in its endeavor to move from the existing push-based planning system to a pull-based system, wanted to build a Supply Chain Management (SCM) solution that would ensure informed decisions are made during procurement, manufacturingRead Morehigh performance organizations1245 Words   |  5 Pagesand has a top-down approach to training.  The strategy is that all operations should be defined, the work very clearly distributed and the team member’s job should be made simple and easily visible. MindTree Consulting: There are no ready-made recipes for attracting and retaining talent. MindTree learnt in the six years of its existence in the knowledge industry was that they were in a people’s business and hence they had to listen to people and understand their aspirations. MindTree’s employeesRead More. Entering Uk Market – Pestel Analysis1999 Words   |  8 Pagesand there fore are looked at as harmless has contributed to a positive growth of the software market in the UK .This can be evidenced by the fact that , people from all walks of life can purchase different software custom made . There have been few cases of major complaints form the society in terms of their usability and effectiveness of what is on offer in the market . This further strengthens the future position of the sector Competition Name Last Price Market Cap. (Rs. cr.) Sales TurnoverRead MorePerformance of Ipo11029 Words   |  45 PagesEXECUTIVE SUMMARY Towards the fulfillment of project program, a study was conducted at Stock Holding Corporation of India Ltd., Bangalore. The corporate exposure learning program involved in the study of Investors Perception on IPO’s and to analyze the selected IPO’s in the year 2006. Among various modes of raising fresh capital, the equity issue started gaining momentum in India during early 1980’s. It reached the peak during early 1990’s. Many companies made public issue during